Marriott Signs and Capital Alliance Partner to Debut AC Hotel Brand in Australia With 2020 Opening of AC Hotel by Marriott Melbourne Southbank
July 11, 2018 1:54pm
Marriott International Inc. today announced it has signed an agreement with Melbourne-based property development company Capital Alliance to introduce the AC Hotels by Marriott®, brand to Australia.
The 200-room AC Hotel by Marriott Melbourne Southbank hotel is expected to open in 2020 as part of a dynamic mixed-use development. The hotel marks Marriott International’s second major hotel deal with Capital Alliance, with Melbourne Marriott Hotel Docklands currently under construction, and underscores the hospitality company’s growth in Australia.
The AC Hotels brand was born from the vision of renowned hotelier Antonio Catalan, who founded the brand in 1988 and grew it into one of the most successful and highly-regarded hotel brands in Spain. Following the brand’s success in Europe, a joint venture was formed with Marriott International in 2011 to launch AC Hotels by Marriott. Based on a belief that purposeful design can enrich lives, AC Hotels by Marriott celebrates classic modern design that is inspired by the urban locale and the brand’s Spanish roots.
“We are thrilled to be collaborating with Capital Alliance to bring a new lifestyle brand to Melbourne and Australia,” said Richard Crawford, Senior Director Development, Australia, New Zealand and Pacific, Marriott International. “The AC Melbourne Southbank underscores the growing demand we’re seeing in Australia for premium lifestyle hotels that offer style and functional design, as well as authentic and memorable travel experiences connected to the location.”
The AC Hotel Melbourne Southbank will be located in The Normanby, a 40-storey mixed-use building that will feature high-end apartments, dining venues and shopping in the heart of Fishermans Bend, an up-and-coming neighborhood near Melbourne’s city center. Guest rooms will offer sweeping views of the city skyline and Yarra River.
True to the brand, the hotel will feature a range of collaborative spaces, including the AC Lounge, a modern co-working space for creative gatherings by day and a buzzing social hub offering European-style tapas by night. The hotel will also offer a range of leisure facilities, including an outdoor, infinity edge, swimming pool spanning the width of the building, a 24-hour fitness center and three food and beverage outlets including the AC Lounge. Meeting and event organizers will be able to take advantage of 150 square meters of space designed to welcome groups of all sizes.
“The signing of AC Melbourne Southbank is a testament to Marriott International’s continued success in Australia, where we currently operate 18 hotels and have 17 in the pipeline,” said Sean Hunt, Area Vice President, Australia, New Zealand and Pacific, Marriott International. “Across Australia, we’re seeing growing demand for lifestyle brands like AC Hotels by Marriott, so we are delighted that we’ve found the right location and the right partner to bring this brand to market.”
“We are really excited to team up with Marriott International to bring a new hotel to Fishermans Bend. We believe in the potential of this area, just as we believed in Melbourne Docklands, and it’s great that Marriott International shares our confidence. Just a stone’s throw from the city, Fishermans Bend is going to redefine inner suburban living and the AC Melbourne Southbank will attract sophisticated and discerning travelers to the area,” said Mohan Du, Founder and Chief Executive, Capital Alliance.
For more information, please visit achotels.marriott.com.
ac hotels by marriott
AC Hotels by Marriott®, a lifestyle brand that celebrates a new way to hotel complemented by a European soul and Spanish roots, boasts more than 120 design-led hotels in 15 countries and territories. Design-driven AC Hotels by Marriott® edit away the unnecessary to remove friction, providing thoughtfully designed moments of beauty, allowing guests to focus on what’s important to them. The properties modern design for modern business include buzzing AC Lounges, the perfect place for locals or visitors to get work done in style or to enjoy handcrafted cocktails and tapas. High-design guest rooms and public spaces with sleek furnishings and intuitive technology features such as the Media Salons and AC Libraries inspire and connect. AC Hotels by Marriott® is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information, visit ac-hotels.com. For more information, visit http://achotels.marriott.com and follow us on Facebook, Twitter, and Instagram.
Contact: Beverly Cheng
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards® and Starwood Preferred Guest®. For more information, please visit www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
Contact: Alethea Lam
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