Summary: HEBS Digital’s SVP of Client Success, Mariana Mechoso Safer, has been included in the “Top 25 Most Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization” class of 2017.

NEW YORK, NY (January 15, 2018) – Hospitality Sales & Marketing Association International (HSMAI) has awarded Mariana Mechoso Safer, Senior Vice President of Client Success at HEBS Digital, a spot on the 2017 list of the “Top 25 Most Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization.” This is the third such honor to be given to a HEBS Digital team member, following the selection of Jason Price, Executive Vice President, in 2011, and Max Starkov, President & CEO, in 2008.

Published each year, the ‘Top 25’ list recognizes outstanding thought leaders in the hospitality, travel, and tourism industries. Recipients will be honored during a private ceremony preceding the Adrian Awards Gala on February 20, 2018, at the New York Marriott Marquis and will be recognized at the Adrian Awards dinner reception and gala.

“It is gratifying to see Mariana recognized as a ‘Top 25’,” said Juli Jones, Vice President of HSMAI. “HSMAI and the industry both benefit from what she brings to the table as a member of HSMAI’s Digital Marketing Council. She stands out for her deep knowledge of the hotel industry and digital marketing within it, and for her ability to draw from developments in other industries to better ours. Mariana is a thought-leader who generously and enthusiastically contributes her expertise to HSMAI for the good of the whole.”

As head of all HEBS Digital’s Client Success teams, and with past roles leading all B2B marketing efforts as well as managing the digital technology and marketing strategies of her own portfolio of clients, Mariana leverages an extraordinary understanding of hoteliers’ business needs. In addition to her role in HEBS Digital’s New York City office, she opened the company’s Las Vegas office and led the development and execution of marketing strategies for HEBS Digital’s West Coast client roster. Mariana holds an M.S. degree in Travel and Tourism Management from New York University's Tisch Center for Hospitality, Tourism, and Sports Management, and graduated with a B.A. in Anthropology from UCLA.

“I am extremely proud of Mariana for being a recipient of this award, and all that she has accomplished for HEBS Digital and the industry over the years. She is one of the most integral parts of HEBS Digital’s culture, foundation and character,” said Max Starkov. “Mariana is a thought leader in our industry, a published author on groundbreaking articles and white papers, and a sought-after event speaker in the hospitality industry.”

The 2017 “Top 25” recipients were judged by a panel of senior industry executives for their recent work based on the following criteria: creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains.