Mardi Gras' Impact on Hotels and a Few Tips on How To Maximize
February 22, 2017 10:51am
There is something magical about New Orleans (NOLA), and this is never more apparent than during Mardi Gras, which has evolved from a Lenten precursor, to one of the most culturally rich and gratifyingly indulgent celebrations on Earth. Every spring, more than a million souls descend upon NOLA to join the celebration – giving hotels a reason to celebrate as well, as it demands the highest Average Daily Rate (ADR) of the year, a standard revenue measurement, as well as occupancy accordingly to the New Orleans CVB. Of note:
For hotel chains and independents alike, learning the nuances of maximizing your profits and customer experience during Mardi Gras is as nuanced as the city itself. Expedia’s NOLA market manager Kerrison Thorpe offers the following tips for hotels to get the most from these 5 days:
And a final tip? Find your uniqueness and own a piece of the fun. Royal Sonesta has taken to greasing the poles of their balconies so people can’t climb up them – and that turned the “greasing of the poles” into its own ceremonious event. And of course the Meeting of the Courts, the culmination of the festivities at the rex Ball shared by the downtown Sheraton and Marriott, has placed these hotels at the center of the festivities.
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