ROANOKE, Va. and MCLEAN, Va. – Hilton Worldwide's (NYSE: HLT) Hampton by Hilton brand, the global mid-priced hotel that serves value-conscious and quality-driven travelers around the world, today announced the opening of its newest property, Hampton Inn & Suites by Hilton Roanoke-Downtown. The 127-room hotel, managed by Hospitality America, joins the Hampton by Hilton family of Hampton Inn by Hilton and Hampton Inn & Suites by Hilton hotels. Located at 27 Church Avenue SE, the new hotel is situated in the heart of downtown Roanoke.

Guests of Hampton Inn & Suites by Hilton Roanoke-Downtown will be treated to scenic views of the Blue Ridge Mountains. Adjacent to Elmwood Park, one of Virginia's most prominent concert and festival venues, hotel guests are steps from more than 60 eateries and retail shops, a year-round City Market and a diverse art and music scene. Also, the hotel is 10 minutes from the airport.

"We are pleased to expand our Hampton by Hilton brand to thriving downtown Roanoke," said Phil Cordell, global head, focused service and Hampton by Hilton brand management, Hilton. "This latest opening continues to position the brand as a competitive choice for those traveling, whether for business or leisure, who are looking for comfort and modern accommodations."

The hotel provides guests a fresh start to each day with On the House hot breakfast which includes eggs, oatmeal and waffles. In addition, the hotel provides Hampton's On the RunTM Breakfast Bags filled with a multi-grain bar, an apple, an artisan breakfast bread loaf and a bottle of water with a flavor packet for those guests on the go, available Monday through Friday.

Hampton Inn & Suites by Hilton Roanoke-Downtown also offers sought-after amenities, such as free Wi-Fi, a 24-hour business center with complimentary printing, several meeting rooms that may be combined for 1,200 square feet accommodating up to 50 people and a fitness center. The new hotel will also offer guests access to a heated indoor saline pool for relaxing and re-energizing. Within the lobby guests can find TREATS, a food and beverage shop filled with snacks, toiletries, local merchandise and drinks for purchase.

Each guestroom includes high-quality amenities, including the brand's signature Clean and fresh Hampton bed®, LCD TV, microwave, refrigerator and coffeemaker. Designed as an extension of the guestroom with a variety of seating and lighting options for both leisure and business travelers, the new hotel features the Perfect Mix Lobby. Inviting suites are also available, offering additional space, a wet bar and a comfortable sleeper sofa. Each guest is guaranteed to be satisfied with every stay, or they don't pay, and that's the 100% Hampton Guarantee®.

"The staff and I are proud to be the latest addition to the Roanoke downtown skyline," said Sheila Kallam, general manager. "We are pleased to bring our Hamptonality spirit to those who want to enjoy the best of Visit Virginia's Blue Ridge has to offer."

Hampton by Hilton team members proudly exhibit a unique culture described as Hamptonality. This term describes each hotel's approach to friendly customer service and anticipation of guests' needs and providing travelers with helpful suggestions about area attractions, historical facts and fun things to do around town. Hampton by Hilton hotels are infused with local photography and artwork, highlighting each property's connection and support to its own community.

Hampton Inn & Suites by Hilton Roanoke-Downtown participates in Hilton's award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app.

For more information or to make reservations, please visit Hampton Inn & Suites by Hilton Roanoke-Downtown or call +1 540 400 6000.

Read more about Hampton by Hilton at www.hampton.com and news.hampton.com.