Maestro PMS Thought Leadership: How Independents Boost Revenue with OTA Connections, Yield, Online Packages, and Direct Booking
April 12, 2017 10:12am
PMS Tools that Drive Online Hotel Reservations for Independents: Multi OTA Channel Parity, Revenue-Raising Online Packages, and Instant Cross-Channel Yield Rate Optimization
Markham, Ontario – April 12, 2017 – Hotel operators are continuously faced with emerging regional and international competition for guest business. Travelers have a choice. Hoteliers do not. To remain competitive they must have a persuasive online presence with price parity across multiple booking channels.
Independent operators previously had to spend hours manually updating their channels for online hotel reservations. Not anymore.
Maestro PMS worked with users to develop a suite of powerful online hotel reservation channel optimization tools that give independents an easy-to-manage web presence across all channels that increases bookings.
Leveraging OTA booking, optimizing online rates and packages delivers revenue
“The expanding list of OTAs, discount companies, and new-build properties today force operators to compete more effectively.
Having a diversified distribution strategy to increase booking for online hotel reservations is a priority.
This includes optimizing rates and adding enhanced package offerings across the most valuable channels,” said Warren Dehan, Maestro PMS President.
“Maestro worked with its independent clients to develop new online tools.”
“We made it easy to establish rate parity across multiple online hotel reservation channels, offer online upsell-capable packages, and automatically yield-manage online rates to maximize revenue.”
Dehan noted that guiding shoppers to a property’s Maestro ResWave direct online booking engine is the best way to reduce commissions, capture guest information and secure guest loyalty.
Maestro’s OTA interface with Expedia and other providers simplifies management of multiple online hotel reservations channels.
Yield Management tools reduce the time staff must spend managing online strategies while standardizing rates on all channels. Maestro also instantly communicates availability changes and continuously optimizes rates. “Maestro’s fully integrated Yield Management tools, Mobile optimized ResWave Online Booking Engine, and OTA interfaces work in tandem to optimize booking opportunities, and increase property revenue.”
Maestro Yield Management can optimize rates on multiple booking channels and OTAs while maintaining parity.
Maestro Yield has a manager override that gives operators real-time ability to flexibly apply yield rules in Maestro. This optimizes rates and availability across all appropriate channels.
“Maestro rate management handles rate optimization directly within the PMS as an integrated component.”
“This offers responsive and dynamic capabilities that achieve robust strategies. There is no duplication of effort so staff are able to easily maintain accuracy of rates and availability across all channels. This frees them to serve and engage with guests,” Dehan said.
Maestro’s ResWave Booking Engine’s online packages generate added revenue.
Its features allow guests to book a spa appointment or other activities, or enhance their stay with upsell amenities when they book direct on the property’s website.
Similarly, Maestro’s packages on OTA sites are easy for guests to understand and book.
When guests check in they only see the cost for the package they booked. Maestro handles package reconciliation behind the scenes. It distributes department revenue, tax, and breakage posting automatically to each profit center.
Maestro integrates with 3rd-party revenue management companies
“Maestro wants its users to have the freedom to run their properties the way they want,” Dehan said.
“To make this happen Maestro developed strong integrations with many leading revenue management providers. Maestro shares availability data and accepts rate optimization strategies with these 3rd party systems, which seamlessly integrate with Maestro PMS.”
Maestro PMS delivers revenue-generating tools and services that increase profitability, drive direct bookings, centralize operations, and provide personalized guest service to keep guests coming back.
Click here for more information on how to reserve, engage and socialize with Maestro PMS.
Tags: maestro pms,
online hotel reservations,
hotel management software,
guest experience measurement
Maestro is the preferred cloud and on-premise PMS solution for independent hotels, resorts, conference centers, and multi-property groups. This PCI certified and EMV ready enterprise system offers 20+ integrated modules on a single database including web and mobile tools to increase profitability and enable operators to engage guests with a personalized experience. For over 35 years Maestro's Diamond Plus Service has provided unparalleled 24/7 North American based support and education services to keep hospitality groups operational and productive. Click here for more information on Maestro PMS.
Contact: Macarena Lorenzini
Contact: Julie Keyser-Squires, APR, Softscribe Inc.
"Maestro PMS Is at The Heart of Our Business" Guest Preference and Stay History Across Multiple Modules Drives Personalized Service, Increases Staff Productivity
Considering Going Paperless? Maestro PMS Encourages Sustainable Processes With Mobile Check-In and Check-Out
Guests Take Mobile Control of Their Journey With Maestro PMS Pre Check-In, Privacy Options, and Amenity Requests
Stoney Creek Hospitality Relies on Maestro Analytics to Create Targeted Marketing Campaigns and Effective Performance Reporting
Stein Eriksen Lodge and Other High Touch Properties Use Post Check-In, Post-Stay Real Time Guest Feedback to Engage, Build Loyalty, Create 'Personalized Service' Culture
Case Study: Historic Airlie, International Conference Destination Relies on Maestro’s Cloud PMS to Support Growth, Go Green and Deliver Mobile Guest Engagement
THOUGHT LEADERSHIP - To Cloud or Not to Cloud? Choose What Works Best for You without Feature Compromise: Maestro's Web Browser PMS Delivers Flexibility and Mobility On-Premise or in the Cloud
ALICE Voted a Top Staff Task Management & Collaboration Platform in the 2018 HotelTechAwards
10 Effective Social Media Marketing Tips for Hoteliers
Maestro Multi-Property PMS and Complete Module Integration Strengthens Preference- Based Marketing, Enhances Guest Experience, Drives Overall Efficiency
Maestro PMS Extends System Innovation, Announces 2018 Development Roadmap
Maestro PMS Localised Capabilities, International 24/7 Support Wows UK Clients
Texas Strong, Houston Hotel Operators Still Keeping Doors Open to Support Hurricane Harvey Relief Efforts
Maestro PMS at HX in New York: Full-Service & Multi-Property Independents Get Powerful Mobile & App Based Profitability Tools
Maestro PMS Delivers Savvy Mobile Strategies that Enrich the Guest Journey from Direct Booking to Check Out
"Our Operation Is Effortless and Guests Feel It" - Success Stories By Maestro PMS Clients from Large Scale Resorts to Boutique Indies
Maestro PMS Integrated Guest Loyalty System Gives Independent Property Groups A Brand Loyalty Advantage
Maestro PMS Integrates with Listrak Digital Marketing to Increase Bookings, Guest Loyalty
Maestro PMS Earns Repeat Business from Clients with Growing Portfolios
Maestro PMS eLearning Simplifies Training, Boosts Staff Productivity for Independents
Please login or register to post a comment.