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Business alliance with STR adds to M3's data integrity

GAINESVILLE, Ga. and TAMPA, Fla. (August 30, 2013) -- M3 Accounting + Analytics has launched a business alliance with STR that brings STR data directly into M3's hosted, business intelligence and analytics platform. It is available to any M3 Link client who subscribes to STR. 

The alliance creates a seamless dashboard that shows fully-configurable STR data alongside financial and operational business intelligence, guest satisfaction ratings and verbatim comments, which can support and influence business decisions made by hotel owners, operators, and managers. STR data, which includes such information as aggregate performance, indexes and rankings, appears within the M3 dashboard as soon as the STR reports are released. 

"This alliance streamlines the process of reviewing and reporting STR data, making a hotelier's life easier," said Casi Johnson, Vice President of Operations of M3 Accounting + Analytics. "It provides immediate access and allows the data to be configured, compared and benchmarked in any way the user prefers to view it." 

M3 clients have access to the most reliable and accurate competitive set information in the industry. Adjustments and changes made to the data are instantaneously reflected in the dashboard. It also allows for greater flexibility: For example, users can change the competitive set for reports and view historical performance data, while archiving prior STR reports in the cloud.

"STR is the most trusted name in the hospitality industry, and this partnership adds to the integrity of the data that our clients use to make smart operational decisions," said Allen Read, President of M3 Accounting + Analytics. 

In addition to the alliance, M3 is also a sponsor of the Hotel Data Conference, which is hosted by STR and The fifth annual conference, set for September 4-5 in Nashville, is focused on boosting hotel performance by smartly using data in decision-making. Learn more about the STR- M3 alliance at table #16 during the conference. 

M3 Accounting + Analytics is the leading provider of hotel-specific accounting solutions, serving over 3,000 properties nationwide. M3 offers a suite of products with the functionality a hotel needs to monitor and improve productivity, increase profitability and operate their back-office systems in a safe, secure and hosted environment. 

About Smith Travel Research

STR provides a wide range of clients - including hotel operators, developers, financiers, analysts and suppliers to the hotel industry - access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and More information is available at

About M3 Accounting + Analytics

M3 is the national leader in hotel-specific accounting software, operations reporting, business intelligence and analytics, processing more than $8 billion in financial transactions for more than 3,000 properties. M3's integrated suite of hospitality accounting products includes: AccKnowledge, Link, payroll and labor management services, and document imaging and retrieval - all designed to help provide hotel operators, owners and managers unsurpassed access to the information they need in the most integrated and cost-effective manner. The company was founded in Gainesville, Ga. in 1998, and also has a base of operations in Tampa, Fla. More information is available at

Contact: Jesse Landis / 813.846.3167 (c)

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