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ROCKVILLE, Md., March 14, 2016 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's leading hotel companies, announced the opening of the newly constructed 65-room Sleep Inn & Suites hotel in Jasper, Alabama, conveniently located at 90 Carl Cannon Boulevard.

This hotel is one of multiple Choice Hotels branded projects being developed by Love's Hospitality, LLC, the hotel development and management division of national travel stop company Love's Travel Stops & Country Stores. Love's is a family-owned company with more than 360 travel stops in 40 states offering 24-hour access to gasoline and diesel fuel, travel items, electronics, snacks, quick-service restaurants, showers, and more. In 2015, the company generated more than $22 billion earning it a spot among Forbes magazine's largest privately held companies in the United States. Love's has been a staple in the Jasper, Alabama community since 2012.

"Love's Hospitality truly understands the customer experience at all levels and sets the highest standards across the business community. Their consistent record of success shows it," said Steve Joyce, president and CEO of Choice Hotels International. "Choice Hotels is very proud to be working with Love's Hospitality on multiple projects. We are quite confident that, together, we are bringing Choice's value and convenience to travelers in the best possible way."  

The Sleep Inn brand's "Designed to Dream" design package offers warm colors, soft lighting, and nature-oriented and inspired designs to ensure guests receive a relaxing and restful stay. The Jasper property, along with Sleep Inn locations nationwide, offers guestrooms have plush bedding, sleek furnishings, as well as Sleep Inn's signature showers, large workspaces with ergonomic chairs and high-definition flat-screen televisions. The hotel lobby offers a flexible, open floor plan, free internet as well as comfortable chairs and couches where guests can gather to work, relax and socialize. An added bonus for travelers is that they can also enjoy the Sleep Inn Jasper, Alabama's outdoor picnic area with pergola and gas grill, an outdoor electronic message board sign, and a heated indoor pool.

Nearby attractions include freshwater fishing at Walker County Lake and Smith Lake. The hotel is situated in a unique location that serves as a gateway to the city of Jasper, as it provides guests with easy access on/off Interstate 22. Additionally, the Sleep Inn & Suites - Jasper is conveniently situated near Love's Travel Stop and Cracker Barrel Old Country Store at 83 Carl Cannon Boulevard.

"We are thrilled to continue expanding our Sleep Inn "Designed to Dream" concept here in Jasper, a community that has welcomed and embraced us," said Jim Wheeler, director of Love's Hospitality. "Our partnership with Choice continues to be a strong and integral to our growth in the travel sector, and we're eager to continue working together to provide guests with affordable and enjoyable stays."

Sleep Inn®: Dream Better Here®
Every Sleep Inn hotel is a simply stylish sanctuary that's designed for a happy night's sleep. Just as restful as home—but better! The warm, modern design elements in your guest room will help you rest and unwind, our signature shower invigorates and refreshes, and with all of the options on our Morning Medley hot breakfast buffet, you might even decide to treat yourself to seconds. Our entire Designed to Dream® experience comes together in an environment that's uplifting by design—to put a smile on your face and a spring in your step.

About Choice Hotels

Choice Hotels International , Inc. (NYSE: CHH) is one of the world's largest lodging companies. With more than 6,400 hotels franchised in more than 35 countries and territories, Choice Hotels International® represents more than 500,000 rooms around the globe. As of December 31, 2015, 720 hotels were in our development pipeline. Our company's Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn®, and Vacation Rentals by Choice Hotels™ brands provide a spectrum of lodging choices to meet guests' needs. With more than 25 million members and counting, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join.  All hotels and vacation rentals are independently owned and operated. Visit us at for more information.

Contact: Sarah Lee / 301-628-4397

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