Los Angeles, CA (March 15, 2019)- The Los Angeles-based, boutique public relations firm formerly known as SW PR SHOP has officially rebranded as The Storied Group. Co-founded by President Molly Schoneveld in 2008, the company specializes in lifestyle, celebrity, interior design, and luxury hospitality. Schoneveld has over a decade of experience in the entertainment industry and was formerly at PMK*BNC. The rebrand reflects the agency’s breadth of work, renewed dedication, and evolving list of services for clients within the lifestyle and entertainment space.

“We are proud to have worked with so many world-class brands and talented individuals over the years and wanted the new name and aesthetic to represent our rich experience and growth in a fresh, re-imagined way,” said Schoneveld. “As the media landscape changes, we have adopted a more multi-tiered, 360 degree approach to what we do, offering traditional media relations, integrated marketing, and social media strategies and feel that our new brand identity speaks to that.”

With Schoneveld at the helm, the company provides services in brand development, media relations, strategic partnerships, social media consulting, and crisis management. Schoneveld incorporates her entertainment industry roots and passion for finely curated lifestyle and hospitality brands such as the world-renowned luxury wellness resort in San Marcos, CA, Golden Door (named #1 spa in the world by Conde Nast Traveller for 2019), where she has led the PR efforts since their 2013 relaunch.

“The Storied Group has worked with Golden Door since our relaunch,” said Kathy Van Ness, COO of Golden Door. “Molly and her team have a unique sensibility for understanding the distinct nuances about our business and sharing stories that stand out from the masses. In our luxury world, our editorial side has been powerful, and this critical marketing partnership with The Storied Group makes it happen year after year.”

Schoneveld has represented recognizable names in the entertainment industry such as Mireille Enos (“The Killing”), Audrina Patridge (“The Hills”), Kirsten Vangsness (“Criminal Minds”), Jorja Fox (“CSI”) and Chris and Heidi Powell (“Extreme Weight Loss”). Lifestyle brand experience includes LA Arts District design firm Hammer and Spear, Blinking Owl Distillery, and Malibu Lumber Yard.

For more info visit www.thestoriedgroup.com and follow along at @thestoriedgroup.