Lodging Interactive, a full-service digital marketing, social media engagement, and reputation management agency exclusively serving the hospitality industry, today announced that, RFPAssist, its lead generation service now delivers SMERF (Social, Military, Educational, Religious and Fraternal) event sales leads to hotel sales teams. Originally developed to capture wedding sales leads, the service has now been enhanced to capture opportunities in other SMERF markets.
“Our RFPAssist event lead generation service has proven to be extremely effective in driving wedding and catering leads to our hotel clients, generating on average 50+ new wedding leads a month,” said DJ Vallauri, Founder, President and CEO of Lodging Interactive. “And now we’re very excited to announce that we’ve enhanced RFPAssist to also generate SMERF event leads just as effectively. This comes at a time when our industry continues to recover from the global pandemic.”
RFPAssist doesn’t replace, but rather complements the hotel’s existing website RFP form. RFPAssist provides innovative A.I. driven technologies to assist prospects via conversational marketing sales flows to capture lead information which is shared with hotel sales teams. “Simply put, RFPAssist is a 24/7 sales agent that ensures all sales opportunities are captured and every prospect is serviced in real-time and efficiently,” added Mr. Vallauri
The Business Model
RFPAssist is offered to hotels based on a low one time set up fee and a low monthly service fee. Agreements are based on a month-to-month model and can be cancelled with any 90-day period. Installation is simple and only requires one short link placed on the hotel website.