PARSIPPANY, NJ – January 13, 2016 Lodging Interactive, a leading digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its new Freedom For HotelsTM program. Freedom For Hotels eliminates long term, multi-year agency contracts and ensures the agency remains focused on generating positive ROI for its customers.
“Freedom For Hotels is all about providing hotels with customer friendly business terms,” stated DJ Vallauri, Lodging Interactive’s Founder & President. “Hotels shouldn’t have to commitment to agency contracts lasting 2 or even 3 years. With Freedom For Hotels, if we don’t deliver for our customers, they can simply leave and take their websites with them.”
Freedom For Hotels offers hotel clients:
- NO long term contracts. The initial term commitment is 6 months with a rolling 90 day renewal term. No more having to commit to a digital marketing agency for 2-3 years. Those days are gone forever.
- NO proprietary content management system (CMS). We offer open source WordPress CMS technologies, so hoteliers have complete control of their website and can easily move their site to another agency should they choose to. With over 50,000 new WordPress sites added to the web daily and over 20% market share, WordPress is the world’s largest CMS platform.
- NO charge on unlimited website changes. And for hotels who choose to have our professional webmasters manage their website changes, we will handle it all at no additional charge.
- $5,000 credit every two years towards a new website. It’s a best practice to update your website every 2 years, and we’re making it easier for hotels to do just that. Customers will earn a $5,000 credit to be used towards a new website every 2 years.
“Most digital marketing agencies require 2 – 3 year contractual commitments and require hotels to use a proprietary Content Management System (CMS). The world has changed, no one wants to be locked into long term agreements and to be forced to use a CMS that ONLY works with a particular agency,” added Mr. Vallauri. “We’re changing model. If we don’t deliver results, customers can end their agreement without penalty and move their website to another agency. This speaks volumes in our ability to deliver results for customers.”