PARSIPPANY, NJ – January 13, 2020 – Lodging Interactive, a full-service digital marketing, social media engagement and reputation management agency exclusively serving the hospitality industry, today announced it has established a commingle:enagage Gen Z Think-Tank with Rutgers University students. The Gen Z Think-Tank provides insights into what resonates with Gen Z consumers as it relates to hospitality social media and travel marketing.
“A first of its kind, our commingle:enagage Gen Z Think-Tank provides our marketing teams with valuable insights on how to most effectively communicate, visually and otherwise, with the Gen Z travel consumer,” said DJ Vallauri, Founder, CEO and President of Lodging Interactive, parent company of commingle:engage. “Our commingle:engage Gen Z Think-Tank ultimately enables us to deliver better results for our clients.”
Gen Z consumers, born from the mid-90s onwards, are a mostly digitally-native generation and hospitality marketers need to consider their specific media and brand behaviors. In 2020 it is estimated that Gen Z consumers will command nearly 40 percent of all consumer shopping. Additionally, 82 percent of parents say their Gen Z offspring influence household spending.
“The Gen Z consumer is always online, and has driven the ‘want-it-now’ and ‘want-it-on-mobile’ psyche. A recent study found that 74% of Gen Z consumers spend five hours or more every day online. As marketers who want to capture their attention we need to find ways to connect with them online and our commingle:engage Gen Z Think-Tank enables this,” added Mr. Vallauri.
The commingle:engage Gen Z Think-Tank comprises Rutgers University senior marketing and communications students who have been carefully vetted by the commingle:engage marketing team. The students are provided with social media posts, from various brands and are asked to evaluate their effectiveness in many categories. The feedback is then reviewed by the commingle:engage team as is used to fine tune content and context.
For more information about commingle:engage and the hospitality social media marketing and reputation management services offered, please visit: https://commingleengage.com or call 877-291-4411 extension 704.