Lodging Interactive, an award-winning digital and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its fully managed CoMMingle LinkedIn marketing service for the hospitality industry. CoMMingle LinkedIn Marketing manages all aspects of a hotel’s LinkedIn presence and community engagement.
“LinkedIn presents enormous branding and business opportunities for hotels and has been mostly ignored by property marketing teams. With over 560 million LinkedIn monthly users, hoteliers must maintain a presence and aggressively build and engage with their LinkedIn community as they have done for years on traditional social media platforms such as Facebook, Twitter and Instagram,” said DJ Vallauri, Lodging Interactive’s Founder & CEO. “Our CoMMingle LinkedIn Marketing service is fully managed for the hotel. While we manage the hotel’s entire presence on LinkedIn, the property approves every post and our teams work with the property in a collaborative manner to establish a monthly LinkedIn content calendar.”
Microsoft acquired LinkedIn for $26 billion and continues to enhance the platform as LinkedIn continues to be the leading business-2-business networking platform. LinkedIn’s Q3 2016 revenue was $960 million with 17% generated ($162 million) generated from premium account subscriptions; 18% ($175 million) from marketing solutions, and staggering 65% ($623 million) from talent solutions.
“While traditionally known as thesocial network for job seekers and employers, LinkedIn offers an impressive treasure trove of new business opportunities for hotels that only needs to be mined. For example, when you consider that meeting planner executives can be directly reached through LinkedIn, it becomes very interesting for hoteliers,” added Mr. Vallauri. “Our service ensures hotels have a professionally managed presence on LinkedIn and positions the property to capture new business opportunities.”
CoMMingle LinkedIn Marketing services include:
- Establishing an effective Company LinkedIn Page for your hotel.
- We will define your audience and goals.
- Create a LinkedIn content marketing calendar.
- Pre-approved content and content planning.
- Write and post LinkedIn content.
- Leverage rich media video content.
- Research appropriate #hashtags to use in posts.
- Manage job postings.
- Create and manage LinkedIn advertising campaigns.
- Cross market your LinkedIn profile with your social media accounts.
- Engage with posted comments.
- Comprehensive monthly reporting.
For more information on CoMMingle LinkedIn Marketing please contact us at: https://lodginginteractive.com/contact/ or call 877-291-4411 extension 704.