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New York –March 2, 2017 - Local Measure, the leading location-based social intelligence platform has hired Peter Hughes as VP Strategic Alliances.

Hughes fills a new position in the technology company, and is tasked with managing all channel partners, developing the reseller relationships and building strategic alliances.

Local Measure’s platform partners include Facebook, Instagram, Sina Weibo, and the Commonwealth Bank of Australia. .

Local Measure’s CEO and Founder, Jonathan Barouch, said, “Local Measure’s platform integrations have developed significantly in the last six months, making this the right time for the company to develop and capitalize on its partnership and channel strategy.”

“We’re delighted that Peter is bringing his deep experience in technology sales and channel management to the company. As Local Measure continues to focus on its global routes to market, having the right strategic practitioners in place is essential.”

Hughes brings valuable experience from his 16 years at Cisco and most recent position as Global Director of Sales at Cisco where he managed a team across APJ, EMEAR and US to establish new routes and channels to market for Cisco’s Cloud SaaS collaboration product Cisco Spark. Previously Hughes led the APJ SaaS Collaboration team and prior to that the ANZ Collaboration team.  Hughes is based in the company’s global headquarters in Sydney.

Hughes said, “Local Measure is an innovator that represents a huge opportunity for industry leaders and partners alike. The intersection of mobile, social and digital customer experience is now a boardroom discussion and Local Measure is uniquely positioned to help businesses to develop new levels of customer engagement and loyalty. I look forward to continuing to develop the existing alliances that Local Measure have, and working with Jonathan and the team to create more opportunities at this exiting junction between technology and customer engagement.”

Headquartered in Australia, with offices in Singapore, Dubai, London, Miami and Los Angeles, Local Measure has proprietary technology that allows brands and businesses to deliver exceptional service to their customers, engage with them in real-time to resolve service issues and acquire the rights to use user-generated content.

About Local Measure

Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure’s clients include many of the world’s largest tourism and hospitality brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.

Read more about Local Measure’s integration with Cisco Spark and Cisco Meraki.

Contact: Michael Frenkel, MFC PR / (201) 317-7035

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