GOSHEN, NY (January 14, 2020) – A marketing professional with more than 15 years of experience, Stephanie Johnson has been named Divisional Director for LEGOLAND® New York Resort, parent company Merlin Entertainments announced today. An Orange County native, Johnson is yet another addition to the Park’s growing list of locally sourced talent. In her new role, Johnson will direct, manage and create strategy for LEGOLAND New York Resort to meet and exceed attendance, revenue and profitability goals for the 150-acre theme park.
“The theme park arena is a new frontier for me, but I’m no stranger to leading large-scale tourism destinations to success. This is an exciting new endeavor not only for myself, but for my family,” said Johnson. “We are longtime fans and supporters of the LEGOLAND brand and it is a fulfilling feeling to know I will be aiding in the growth and interest in Orange County – an area where I grew up and where my children are growing up.”
Johnson’s professional background spans a range of industries, from retail to commercial real estate. She previously held the role of Regional Vice President of Marketing for Simon Property Group’s Premium Outlets division where she oversaw the marketing efforts of 26 properties, one joint venture and their corresponding marketing organizations. Prior to joining Simon Property Group, Johnson was the Senior Director of Retail Development and Operations at Ralph Lauren.
“Stephanie’s versatile experience brings a fresh perspective to our biggest and best LEGOLAND theme park and is exactly the type of background we’re looking for in the leadership of our LEGOLAND New York Resort team,” said LEGOLAND Developments Senior Divisional Director John Ussher. “Stephanie has a genuine enthusiasm for our brand, and so as we ramp up towards our grand opening, we look forward to watching her take the helm and bring the ultimate LEGO® theme park destination to life.”
Johnson graduated from Syracuse University’s Martin J. Whitman School of Management and earned her MBA at Nova Southeastern University. A mother to a seven-year-old and two-year-old, Johnson and her family reside in Campbell Hall, NY where she takes an active part in her community, serving as a member of the Orange-Ulster BOCES CTE Advisory Board. She also serves on the board of the Orange County Chamber of Commerce.
LEGOLAND New York Resort will be the largest LEGOLAND ever built by Merlin Entertainments, with more than 50 rides, shows and attractions on 150 acres in Goshen, NY. The family theme park will be open seasonally, typically from early spring through late fall. The Resort will also feature a 250-room LEGOLAND Hotel, which will be open year-round starting in 2021.