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Best Western Hotels & Resorts today announced the opening of its first new-build, dual-branded hotel, bringing the Best Western Plus® and Executive Residency by Best Western® brands to travelers searching for business, leisure and extended-stay accommodations in Western Oklahoma.    

“We are pleased to expand our portfolio with the addition of our first new-construction dual-branded property in beautiful Elk City,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “Dual-branded properties have become quite popular, as they allow developers to attract customers from two different market segments and increase the visibility for online channels representing different brands and offerings. We look forward to seeing our newest dual-brand in Elk City excel quickly.”

Conveniently located halfway between Oklahoma City and Amarillo, the Best Western Plus Elk City / Executive Residency by Best Western features 10 Best Western Plus guestrooms and 60 Executive Residency guestrooms, which are serviced by a shared lobby, food and beverage offerings, a fitness center, outdoor pool and communal areas for relaxation. Executive Residency guests enjoy the added bonus of in-room kitchenettes, which include a stovetop, sink, microwave and refrigerator. 

“We are truly honored to open Best Western’s first new-build dual-branded property and look forward to welcoming guests to our beautiful hotel,” said Gregg Wahlers, general manager of the Best Western Plus Elk City/Executive Residency by Best Western. “We wanted to add the extended-stay option to the regular mix of transient rooms, so that our property has the flexibility to offer guests exactly what they need.  We are excited to share our Western Oklahoma hospitality with those visiting our town.”

For more information, please call the hotel directly at (580) 303-4851 or visit

About Best Western Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, BW Premier Collection® and GLō®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including nearly sixty percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2016, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving five consecutive Dynatrace® Best of the Web gold awards for best hotel website. Best Western has also won eight AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Nearly 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels. 

Contact: Courtney McCurry, Manager, Public Relations


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