Learn the Four C's of Successful Selling
February 14, 2018 1:50pm
By Katie Scheer
It is a very competitive and fast paced consumer world. For your business to thrive, you must take the time to learn (and know) your product, competition, market trends, economic factors, and current events. Customer relationships have to be built, AND accounts must be qualified.
How can you qualify and build customer relationships? First, inquiring about the customer’s key needs and objectives are questions that must be asked during the sales process. Then, by understanding the needs of the customer, your sales process and pitch can be custom designed to match his/her key needs. What's better? Your customer will know that his/her needs are being met when you take the time to uncover his/her wants. This will lead to loyalty and ongoing sales, which also results in a strong relationship.
Turning an inquiry into a customer (or gaining the purchase) is the ultimate goal of sales. Improving closing ratios ought to be every business's goal. So let's dive in and discover how you can "c" more sales through these sales skills...
Keep in mind, "if you are not taking care of your customer, your competitor will" (Bob Hooey). Be smart and use these sales skills so your competition does not earn the business that you deserve.
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Katie Scheer was named Vice President in November of 2006 after two successful years as the Director of Operations for ProSolutions. She leads the company operations, sales and marketing, network and revenue management, new customer initiatives, and corporate strategy.
Katie has been on the ProSolutions team since May, 2002. She started with the organization as an Operations & Project Manager, and then became the Strategic Operations Manager. While in these positions, she successfully assisted in the crafting, implementation, and execution of innovative company branding, service diversification, and strategy-supportive policies and procedures.
Katie previously served as Marketing and Strategy Manager for BUD Publishers. Prior to holding this position, Katie attended University of West Florida where she earned a Bachelor of Science degree in Business Management. Katie currently resides in Orlando, Florida, with her husband, Chris, and two children, Cade and Courtney.
Contact: Katie Scheer
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