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Industry veteran is promoted to COO and announced to Residence Inn Advisory Board

DOTHAN, AL (May 9, 2017) – LBA Hospitality, a full-scale hotel management, development and consulting firm, proudly announces Farrah Adams’ promotion to Chief Operating Officer.

Adams, who has been with the company for almost 18 years, was most recently Senior Vice President - Hospitality. In her new role, Adams will oversee the entire hospitality team including the company’s 65 properties. By the end of 2017, LBA Hospitality will manage over 70 properties, which is in large part to Adams’ dedication to growth and development.

In addition to her promotion to Chief Operating Officer of LBA Hospitality, Adams’ expertise and leadership in the industry was most recently recognized by her being named to the Residence Inn Advisory Board. Her appointment reflects her high standing within the Marriott brand, as she has also served on the TownePlace Owner Advisory Committee and the Courtyard Design and Construction Committee.

“I believe that Farrah’s dedication to LBA’s associate-focused culture will allow us to manage growth, provide exceptional results for our hotel owners, while still remaining focused on our most important asset, our people,” notes Beau Benton, President of LBA Hospitality. “I am elated to announce Farrah’s promotion to Chief Operating Officer—a title that is well deserved.”

‘From day one, Farrah has demonstrated a unique ability to understand the dynamic nature of our business,” says Barry Kraselsky, Past President of LBA Hospitality. “She accepts any challenge presented and is able to make quick, sound judgements and implement improvements in all facets of our operations. Farrah’s abilities transcend LBA, and she is recognized as a leader in the hospitality business. Her nomination by Marriott to be a member of the Residence Inn Advisory Board reflects the respect she commands in the hotel business. It is a large source of personal pride to see what she has achieved.”

Larry Blumberg, Founder and CEO of LBA Hospitality says, “Having seen Farrah work her way through the ranks, it is so gratifying to see her ascend to this extremely important position. Farrah has become a superstar in the hospitality industry. It’s very reassuring to me and all of our associates to know that Beau and Farrah will lead LBA Hospitality for many years to come.”

Adams is regarded for her savvy, forward-thinking, nature and is an expert at millennial engagement and design aesthetics. Her strong leadership skills and unparalleled knowledge of the hospitality market has established her as an authority in the industry.

About LBA Hospitality

Founded in 1973, LBA Hospitality is a full-scale hotel management, development and consulting firm.  With 65 properties in 10 states, LBA Hospitality is the premier hotel developer for the Southeast. For more information, visit

Contact: Michelle Labovitz / (404) 303-7797

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