Dallas, USA – The largest enterprise technology company in Latin America, TOTVS, has entered into a partnership with SiteMinder to become the 250th property management system (PMS) provider that will connect into SiteMinder’s market-leading hotel guest acquisition platform.
The partnership, which comes one day ahead of the ABAV Expo in São Paulo, will allow the 2,500 hotel users of TOTVS’s PMS – CMNet – to enhance and automate the distribution of their rooms to the vast sales channels that are available through SiteMinder’s platform. SiteMinder’s channel network includes more than 350 of the world’s top-performing online travel agencies, wholesalers, global distribution systems and online booking engines, including Latin America-based Despegar, BestDay.com and PriceTravel.
Claudio Cordeiro, hospitality director at TOTVS, says, “While cloud technology and newer trends such as artificial intelligence have certainly grown across the region, many hoteliers remain unaware of the benefits of automation – and the fundamental need to invest in technology. Our partnership with SiteMinder is about aligning with another true leader in the hotel technology space, to educate hoteliers that it is not only the day-to-day operation of their hotel property that they can manage through their PMS, but their entire distribution and online marketing strategy.”
TOTVS has dominated the Latin American travel industry, in particular, in Argentina, Brazil, Chile and Uruguay. It now joins SiteMinder’s fast-growing, global network of PMS providers that offers hotels a single system from which to manage their guest and booking data.
“Hoteliers have endless potential, no matter where they are in the world, but often feel hindered by the limited amount of time in their day; time that is often spent trying to make technology work rather than delighting guests with the memorable experiences they love to create. SiteMinder’s partnerships with PMSs the world over are our commitment to giving hoteliers not only more time, but more revenue and cost savings in acquiring guests. We are thrilled to welcome TOTVS, a perpetual innovator for hotels of all sizes to gain the efficient, integrated solutions they need to compete in an industry fraught with fragmentation and siloed data,” says Mike Kantor, Senior Director of Global Partnerships at SiteMinder.