NAPLES, Fla. (August 15, 2017) – LaPlaya Beach & Golf Resort, a Noble House Resort located on the Naples beachfront, is pleased to announce a transformative $8 million renovation to be unveiled in Fall 2017. Inspired by the natural elements surrounding the resort, the transformation will include new guest rooms in the Gulf Tower, a reinvigorated lobby, and a stunning new look for its award-winning signature restaurant, BALEEN. Located on a pristine, private six-acre white sand beach alongside the Gulf of Mexico, LaPlaya Beach & Golf Resort offers a quintessential Naples experience with an award-winning beachside restaurant, luxurious spa, exclusive golf club, and exquisite waterfront views from each guestroom and suite.

“Our resort is a welcoming haven for guests seeking a quintessential Floridian coastal elegance and experience,” said Marco Perry, managing director of LaPlaya Beach & Golf Resort. “We’re thrilled to unveil our renovated hotel this fall, which will further enhance the resort’s relaxed luxury and sophisticated simplicity.”

The current renovation is part of a property-wide refresh, as the resort recently completed a $6 million renovation of the Beach House, resort beautification updates, new sustainability initiatives, and the introduction of a gourmet coffee bar in December 2016. Additional property highlights include a 4,500-square-foot SpaTerre; a private white sand beach with beach butler service; a full service Tiki Bar with craft cocktails; three outdoor pools with cabanas and spa services; access to LaPlaya Golf Club’s 18-hole, par 72 Robert Cupp-designed golf course, Clubhouse, and full practice facilities; a 23-slip marina housing yachts overlooking Vanderbilt Bay; an array of water activities; 12,000 square feet of versatile indoor and outdoor meeting and event space; and flawless hospitality at every touchpoint. The property also includes one of the most notable private clubs in Florida—The LaPlaya Beach & Golf Club—providing members with personalized service and access to the private beach, golf course, poolside cabanas, and the Member’s Private Club Level restaurant.

The luxury resort, owned by Pebblebrook Hotel Trust, is the recipient of many prestigious accolades including, most recently, an “Award of Excellence” for Wine Spectator’s 2017 Restaurant Wine Awards list, “Best Hotels in Naples” by US News & World Report, a 2016 Readers’ Choice Award by Condé Nast Traveler, and Top 100 “Best Outdoor Dining Venues” in the U.S. by, among others.

For more information about LaPlaya Beach & Golf Resort, please call 239-597-3123 or visit