(London, 25th October2018) Kimpton® Fitzroy London, the first UK hotel from boutique luxury brand, Kimpton® Hotels & Restaurants, opens its doors today in London’s Bloomsbury neighborhood. The hotel combines late-Victorian heritage with a quirky, modern vibe. The existing glamour of the building paired with Kimpton’s signature heartfelt service brings a new hotel offering to London that delivers exclusivity for everyone.

Set on Russell Square within an iconic Grade II listed heritage building dating back to 1898, design-led Kimpton Fitzroy London features 334 luxurious rooms and suites, a large ballroom, various restaurants and bars, modern meeting rooms and a 24-hour fitness center.

A true homage to British history and design, the hotel is named after the original architect of the building, Charles Fitzroy Doll, a Titan of British architecture in the Victorian and Edwardian eras. The interior features striking, contemporary design that thoughtfully honors the building’s heritage.

Paul Walters, General Manager of Kimpton Fitzroy London, said: “This hotel will bring a new luxury approach to the UK– a more inclusive style of luxury as opposed to museum-like spaces so guests don’t need to keep their voices down in the lobby, or wear a suit jacket to dinner. A defining trait for the Kimpton brand is the focus on heartfelt human connections. We want guests to enjoy the glamour of a historic iconic building but still feel free to be themselves. It’s an approach we’re excited to bring to London, as we know it’s what guests in this city are craving.”

Kimpton Fitzroy London has an interior courtyard, the Palm Court, which provides a peaceful oasis away from the hustle and bustle of central London. Neptune restaurant offers breakfast, lunch and dinner with a range of modern seafood dishes courtesy of duo Brett Redman and Margaret Crow in a stylish, yet relaxed environment. The 1920’s inspired Fitz’s is the spot to enjoy an evening cocktail while Burr & Co. coffee house awaits guests and locals throughout the day.

Overlooking Bloomsbury's Russell Square and only two minutes' walk from Russell Square tube station, the hotel is located steps away from The British Museum, Lambs Conduit street and London’s West End, making Kimpton Fitzroy London the perfect base from which to explore all that the British capital has to offer.

Next year will see a continuation of the Kimpton brand’s momentum, with additional hotel openings in key UK cities including Edinburgh, Glasgow and Manchester. Kimpton first launched in Europe in 2017 with the opening of Kimpton De Witt in Amsterdam, and since then the brand has rapidly increased its global footprint following signings in Barcelona, set to open in 2019, Tokyo and Paris, both set to open in 2020 and Frankfurt due to open in 2023. In the next few months Kimpton Da An Hotel in Taipei will also open its doors, the first Kimpton hotel in Asia.