Blue Ocean strategy and blockchain just two of the topics up for discussion at this year’s Revenue Strategy Forum in London, taking place ahead of World Travel Market.

London, 14 August, 2018 — Hotel industry leaders, innovators and strategists will come together to discuss the hot topics of the moment, including Blue Ocean strategies, blockchain and e-commerce, at the fourth annual Revenue Strategy Forum (RSF) London.

Organised by Duetto, the hospitality industry’s only Revenue Strategy Platform, RSF London 2018 will present a packed programme of debate when it takes place ahead of World Travel Market on 5 November 2018 at the Amba Hotel Charing Cross.

Innovator, strategist and Chief Operating Officer of citizenM, Michael Levie, will open with a keynote presentation on the benefits to hotels of taking a Blue Ocean approach to business. He will provide the audience with insight on how to differentiate in a “sea of sameness” and find the blue ocean of profit to succeed.

Levie will also moderate a panel discussion on blockchain. According to a survey by the World Economic Forum, 58% of executives anticipate that 10% of global GDP will be stored on blockchain before 2025. It is therefore imperative that hoteliers pay attention to this technological revolution.

What can hoteliers learn from Amazon? How does the e-commerce giant always seem to know what to recommend next to their customers? Julien Simon, Principal Evangelist A.I./Machine Learning EMEA, Amazon Web Services, will provide the closing presentation, talking about how A.I. can transform the hotel business.

“Now in its fourth year, RSF London will continue to challenge Europe’s hotel leadership on how their organisations should manage change and embrace new concepts,” said Michael McCartan, Managing Director, EMEA, Duetto. “Burning issues such as blockchain, change management and personalised e-commerce are topics that need to be addressed if the industry is to continue to innovate. Those leading the change will be those leading the pack as the industry moves forward.”

RSF London 2017 was attended by more than 150 hoteliers and senior executives focused on revenue and distribution.

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RSF London 2018 Agenda:

Innovator’s Insight Blue Ocean Thinking: Making Competition Irrelevant Michael Levie, Chief Operations Officer, citizenM

Spotlight Session Hype or Hope: Is blockchain going to change the industry, or much ado about nothing?

Moderator: Michael Levie, Chief Operations Officer, citizenM

Panellists: David Brillembourg, Founder, Chairman & CEO, Brillembourg Holdings Charles Ehredt, Co-Founder & CEO, Currency Alliance

Behind the Brand Lean Luxury: Delivering a frictionless hotel experience Michael Struck, Founder & CEO, Ruby Group

Spotlight Session Boosting Direct Bookings Through Personalisation

Moderator: Sam Weston, Marketing Manager, 80Days and Editor of Hotel Speak

Panellists: David Taylor, Chief Commercial Officer, glh Hotels Adam Rowledge, General Manager, Georgian House Hotel Kelly Cronin, Director of Revenue Management, Interstate Hotels & Resorts

Technology Focus How AI And Machine Learning Can Transform Your Business Julien Simon, Principal Evangelist AI/ML EMEA, Amazon Web Services