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MIAMI - December 3, 2013 - Karisma Hotels & Resorts, the creator of the unique Gourmet Inclusive® concept, today announces that Azul Sensatori Jamaica will open on December 21, 2013, marking the entry of the hotel brand to Jamaica. Azul Sensatori Jamaica will be Azul Hotels & Villas’ first property outside of Mexico and its sixth property overall, following the openings of Azul Villa Esmeralda in 2012, and Azul Fives Hotel in 2010. Located on Negril’s world-famous Seven Mile Beach with spectacular views of the Caribbean Sea, Azul Sensatori Jamaica will debut with 140 ocean-view rooms with chic contemporary design, a variety of six gourmet dining restaurants, bars and lounges, Vassa Spa, and Azulitos Play House. In winter 2014, a second phase will increase hotel accommodations to 300 rooms. 

“We are thrilled to open our first Azul property outside of Mexico and expand our premiere collection of Gourmet Inclusive properties to Jamaica”

“We are thrilled to open our first Azul property outside of Mexico and expand our premiere collection of Gourmet Inclusive properties to Jamaica,” said Mandy Chomat, vice president of sales & marketing at Premier Worldwide Marketing, the exclusive representative of Karisma Hotels & Resorts. “Azul Sensatori Jamaica will offer a unique new vacation experience for visitors to Negril. Its spectacular beachfront setting, swim-up suites, chic design, gourmet dining and exceptional services – unparalleled in Jamaica – are ideally suited to exceed the expectations of today’s global travelers.” 


Azul Sensatori Jamaica is designed to allow couples, families and friends to reconnect and spend quality time together in the beautiful location of Negril’s Seven Mile Beach. The one- and two-bedroom guest accommodations at Azul Sensatori Jamaica will include beachfront or ocean-view categories – each of which are available as swim-up suites with outdoor beds for lounging. A multigenerational section will feature Family Suites with either two double beds or one king-size bed accommodating up to two adults and three children. For larger groups, two-story Family Loft Suites will feature a murphy bed, sleeping an additional two children, as well as a king bed and two double beds. Couples will be able to experience two Adults-Only sections featuring king size beds and including the option of romantic Honeymoon Suites. 

All accommodations will feature new architecture, contemporary décor, luxury furnishings, state-of-the-art amenities, and private balconies or terraces. Rooms will be designed in a contemporary style with spacious sitting areas, and bathrooms complete with Jacuzzis, rainforest showerhead, vanity mirror, hair dryer, and deluxe bathrobes. Each suite will come equipped with a 32” plasma TV, DVD player, an iPod docking station, amenity kit, once daily stocked mini bar, coffee maker, and direct dialing telephone. 

Gourmet Inclusive Service 

With its opening, Azul Sensatori Jamaica will offer an elevated Gourmet Inclusive vacation experience offering the best in food and service to travelers from around the globe. The signature Gourmet Inclusive plan includes accommodations as selected, a la carte gourmet meals at all of Azul Sensatori Jamaica’s restaurants, premium alcoholic beverages and non-alcoholic beverages, 24-hour room service, and full service concierge. 

Azul Sensatori Jamaica will feature five restaurants, including Palms Restaurant, featuring world cuisine serviced in a lavish ambiance with an open kitchen and interactive cooking stations; Di Romagna Restaurant, an Italian dining concept with an extensive wine list; Ackee Restaurant, offering local and Caribbean specialties with an emphasis on Jamaican flavors; and the oceanfront Garfield Beach House, a seaside restaurant that will celebrate Jamaican food, energy, music and beach life. For casual dining, Ocean’s Gourmet Corner will offer bites, pizza, Jamaican jerk specialties and healthy options. Located off the lobby, Bean’s Gourmet Coffee Shop will serve a variety of specialty coffees and gourmet sweets. Additionally, four bars and lounges will be located at Azul Sensatori Jamaica, including Seven Mile Oceanfront Bar with tropical cocktails and outdoor swings; Beach House Bar, serving mouthwatering cocktails and non-alcoholic refreshments with spectacular views of the Caribbean Sea; and located in the adults-only section, Nesta Rasta Lounge, featuring a wide selection of Caribbean rums and premium cocktails, and Hibiscus Swim Up & Lounge Bar. 


Azul Hotels by Karisma are the ultimate destination for families with young children, featuring a host of amenities to make traveling with little ones a breeze. Azul Sensatori Jamaica will feature the Azulitos Play House in alliance with Fisher-Price® with a complete full-day activity program with supervised activities for ages 6 months to 12 years. The Azulitos Play House will include a Fisher-Price Toy Lending Library and play sessions by Fisher-Price, Lego Corner, Doll Corner, Nap Room, video games, play area and My Gym Children’s Fitness Center for kids aged 6-12 years. Further, parents can leave baby gear at home knowing the resort will have everything from cribs, changing tables and monitors to bottle warmers, baby spa robes, strollers and Gourmet Gerber as a part of its Pack & Play and Baby & Toddler Inclusive program. 

Additional amenities at Azul Sensatori Hotel include a Zen-inspired Vassa Spa, Sky Massage services, fitness center, wedding packages, and meeting spaces. 


Azul Sensatori Jamaica is located on the world famous Seven Mile Beach in Negril, Jamaica. Nearby attractions include the world-famous Negril Cliffs with their breathtaking views, the ecotourism destination Royal Palms Reserve, Negril Hills Golf Club, Blue Hole Mineral Spring, which sits beneath a cavernous opening in Jamaica’s terrain and is surrounded by natural limestone, as well as the Negril Lighthouse, which was built in 1894. The hotel is located one hour and twenty minutes from the Montego Bay airport. 

About Karisma Hotels & Resorts

El Dorado Spa Resorts & Hotels, Azul Hotels & Villas by Karisma, and Generations Resorts by Karisma are a premier hotel collection of Negril, Jamaica and Mexico’s Riviera Maya resorts. Karisma’s growing portfolio is comprised of El Dorado Royale, A Spa Resort by Karisma; El Dorado Casitas Royale by Karisma; El Dorado Seaside Suites by Karisma; El Dorado Maroma, A Beachfront Resort, by Karisma; Generations Maroma by Karisma; Generations Riviera Maya by Karisma; Azul Beach Hotel by Karisma; Azul Sensatori Hotel by Karisma; Azul Fives Hotel by Karisma; Azul Villa Carola by Karisma; and Azul Villa Esmeralda by Karisma. Premier Worldwide Marketing is the exclusive worldwide sales and marketing representative for Karisma Hotels & Resorts. For reservations, please visit

Contact: Glodow Nead Communications - Alexandra McClure, Courtney Finley, Brittany Pass, Danielle Mayer / 415-394-6500

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