Dubai, UAE, 15 February 2018: Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, today announced that it has signed a management agreement to operate two hotels under its Zabeel House by JumeirahTM brand at Al Seef, a bustling destination by Meraas on the south bank of Dubai’s much-loved creek. The two hotels will open Spring 2018 with booking channels already open, including

The two properties will be located within the contemporary area of Al Seef, comprising a total of 350 room-keys. The hotels will be the first to open under the Zabeel House by JumeirahTM brand, launched in January 2018 with a promise to focus on locations at the heart of interesting and exciting neighbourhoods and created for the traveller who wants to enjoy Jumeirah’s award-winning hospitality in a more relaxed and casual setting.

High on design but low on complexity, hotels under the new brand will offer brilliant basics and unexpected extras set in an upscale, casual environment, perfect for anyone looking for adventure, socialising or somewhere fabulous to retreat to.

Located adjacent to Al Fahidi historical district and the Embassy district, Al Seef is rooted in Dubai’s culture and heritage, with a charming atmosphere that resonates throughout its distinct heritage and contemporary areas. The first phase of the 2.5 million square feet destination opened in late 2017 and the development will be completed in 2018. In addition to the Zabeel House by JumeirahTM hotels, Al Seef will house an additional 200 room-key heritage hotel, an authentic souk, restaurants, cafes, art galleries, Emirati craft workshops, handicraft stores, a floating market, a 68-berth marina for private yachts, and links to the Dubai water taxi network.

Following the signing of the management agreement, Jumeirah Group Chief Operating Officer and Interim CEO Marc Dardenne said: “We are delighted that Zabeel House by Jumeirah™ has been chosen for Al Seef by Meraas, which is a striking example of how the heart of old Dubai is being brought to the fore through imaginative and culturally relevant design. The Zabeel House by JumeirahTM brand responds to the continuing travel trend for discovery and exploration and Al Seef, with so much to uncover within the neighbourhood and its central position as a gateway to Dubai, is an ideal location for the first hotels to open within the Zabeel House by Jumeirah™ collection.”

Cherif Hosny, Chief Hospitality Officer at Meraas, said: “Al Seef has become a focal point for residents and visitors looking for a unique place to shop and dine. We are confident that the introduction of Zabeel House by JumeirahTM at Al Seef will help us create an extraordinary proposition and offer visitors a unique experience to stay in the heart of Dubai. Our objective is to revitalise the tourism experience around one of the UAE’s most popular locations and the association with Jumeirah is very important to attract guests, providing them with an immediate connection to the hotel as well as assurance around the quality of their stay with Zabeel House by JumeirahTM.”

Jumeirah has a number of signed hotel management agreements in place for Zabeel House by JumeirahTM including the recently announced Zabeel House by JumeirahTM – The Greens in Dubai, and properties in the Kingdom of Saudi Arabia and the United Kingdom. Today’s announcement brings the total number of properties Jumeirah Group will open by mid-2019 to 12, including Zabeel House by Jumeirah hotel projects, in addition to the 19 Jumeirah hotels already in operation in Europe, the Middle East and Asia.