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FORT LAUDERDALE, FL - August 30, 2013 - W Fort Lauderdale welcomes Starwood spa veteran Joan Bowden as the new director of its iconic bliss spa. Bowden's responsibilities as director of spa will include overseeing marketing and promotions, retail initiatives and operations of the 4,000 sq. ft. facility featuring a luxe nail lounge, pampering treatment rooms, men's and women's lounges that open on to an outdoor terrace, a retail boutique and a legendary brownie buffet. 

Bowden has unparalleled multi-property experience in the Fort Lauderdale spa scene, most recently serving as the director of spa at The Westin Beach Resort and Spa, Fort Lauderdale. There she was a part of the pre-opening hotel management team, responsible for creating the spa brochure, developing a spa budget, choosing retail products, as well as interviewing, hiring, and training associates. Prior, Bowden served as the director of spa at both The St. Regis Resort Fort Lauderdale and the Atlantic Hotel in Fort Lauderdale.

"I am thrilled to be a part of the team here at W Fort Lauderdale," said Bowden, "I look forward to promoting the bliss spa as one of the many anything-but-typical elements that continues to make this premier Fort Lauderdale hotel  South Florida's newest and hottest locale."

The 517-room hotel is ideally positioned directly on Fort Lauderdale Beach overlooking the crystal blue Atlantic Ocean on one side and yacht-lined, scenic intracoastal waterways on the other. In addition to the bliss spa, the hotel is also home to Gerber Group's stylish Whiskey Blue and Living Room, Stephen Starr's Steak 954, the only Ted Gibson salon outside of New York City, as well as two infinity-edge pools, and WET Deck, where guests can exclusively enjoy bliss poolside services. 

For more information about W Fort Lauderdale or to make reservations, call (954) 414-8200 or visit To make an appointment at bliss spa Fort Lauderdale, call (954) 414-8232. 

About W Fort Lauderdale

Perfectly positioned directly on Fort Lauderdale Beach overlooking the crystal blue Atlantic Waters, W Fort Lauderdale resort is South Florida's "it" spot featuring 517 modern chic guest rooms including 171 lavish condo-hotel residences, two infinity pools with cabanas, Stephen Starr's STEAK954, Gerber Group's infamous Whiskey Blue, Living Room and WET, the massage-mecca bliss spa, and the only Ted Gibson salon outside of New York City. For more information on W Fort Lauderdale, call (954) 414-8200 or visit

About W Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 41 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts and signature spas. With more than 12 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2012. W Hotels and W Retreats have been announced for Paris, St. Petersburg, Guangzhou, Shanghai, Abu Dhabi, Bangkok, Athens - Astir Palace, and Verbier, among other international destinations.  For more information, visit

Contact: Quinn & Co. Media - Lesley Duckworth / 212-868-1900 x232

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