JLL Hotels & Hospitality just issued its latest U.S. hotel market overview, projecting that 2019 U.S. hotel transaction volume will total $34.0 billion. The hotel sector is experiencing moderated but continued growth and we anticipate 2019’s ADR forecast to increase by 2.4 percent and RevPAR to increase 2.3 percent.

Depending on investment strategy, there are many strategic investment opportunities across a variety of core and secondary markets.

For example, cities such as New York, San Francisco and Los Angeles with increased liquidity are able to weather cyclical changes while secondary markets like Louisville, Atlanta and Pittsburgh are demonstrating job and population growth above the national average.

Additionally, the investor buyer pool for U.S. hotel assets is increasingly diversified. For example, in 2010, Private Equity and REITs accounted for 90 percent of hotel volume and from April 2018-2019, they accounted for 64 percent.