DANA POINT, CA – Laguna Cliffs Marriott Resort & Spa announces Jeff Perkins as the new General Manager of the Dana Point, Calif. hotel. The resort is managed and operated by Aimbridge Hospitality.

Perkins will be responsible for overseeing the operations of the entire resort property, set in Dana Point with memorable views of the Pacific Ocean. Its 378 beach-chic guestrooms and suites have undergone a $25 million renovation and feature hardwood floors, water-efficient rain showers, custom linens and more. The OverVue Lounge & Deck offers seafood, steak and vegetarian dishes crafted from local Dana Point ingredients alongside ocean and sunset views, while Outer Reef, with a fully redesigned menu by the James Beard-nominated Chef John Tesar, is known for its 1,000-gallon shark tank and outdoor patio with fire pits.

Rob Smith, Executive Vice President of Operations at Aimbridge Hospitality said, “With Jeff’s deep experience in luxury Californian properties and newly renovated assets, we knew he would be a timely fit for this position. Jeff is a dynamic leader whose many talents to deliver elevated experiences for guests and building teams will be invaluable to the property for years to come.”

Prior to this appointment, Perkins has served as General Manager at the Portofino Hotel and Marina in Redondo Beach, California and at the Queen Kapiolani and Shoreline Hotel, both in Waikiki, Hawaii. He has held the position of Resort Manager at The Kahala Hotel and Resort in Honolulu, Hawaii and the Turtle Bay Resort on the North Shore of Oahu. He spent 13 years with The Ritz Carlton Hotel Company, where he developed his luxury hospitality acumen.

Recently, Perkins has overseen multimillion-dollar property renovations and the relaunching of independent hotels in destination markets, as well as overseeing day-to-day activities of these properties to ensure continued success. His skills in creative branding, sales and marketing with an entrepreneurial approach allow him a unique perspective on operating lifestyle brands, and his dedication to impactful leadership have resulted in strong teams and complete property transformations.

Perkins has been deeply involved in Travel and Tourism organizations in both California and Hawaii and is passionate about supporting the communities in which he and his family reside.

He has held positions on the Board of Directors for the Chambers of Commerce in Redondo Beach, the North Shore of Oahu and Skal International Hawaii. He has been the president of Redondo Beach’s King Harbor Association and takes part in many local community outreach events and culture mentorships. Perkins has also been involved in employee engagement training programs with The Ritz-Carlton Hotel Company, Independent Hotels, and Starwood Hotels.