LAS VEGAS, NV – January 18, 2021 – JC Hospitality LLC, owner and asset manager of Virgin Hotels Las Vegas, part of Curio Collection by Hilton and private, full-service investment, development and management group, has promoted Chad Brown to Chief Marketing Officer and Chris Cosenza to Senior Vice President of Strategy & Business Development within their corporate leadership team.
Chad Brown previously served as the Vice President of Marketing for JC Hospitality LLC, leading the integrated resort marketing team and internal agency for Virgin Hotels Las Vegas. In his new role as Chief Marketing Officer, Mr. Brown continues these responsibilities and oversees brand growth and marketing penetration for JC Hospitality LLC. He also leads the development of new brands, marketing and promotional strategy for the company’s growing portfolio of investment, development and management initiatives. Mr. Brown has over two decades of hospitality marketing experience, including holding multiple marketing executive positions within MGM Resorts International prior to joining JC Hospitality LLC. He is a proud veteran of the United States Army and earned his Bachelor of Science in marketing at the University of Nevada, Las Vegas and Master of Business Administration degree from the University of Phoenix. Brown is an executive committee member of the Las Vegas Bowl and serves as a mentor in the UNLV executive mentorship program.
In this new role as Senior Vice President of Strategy & Business Development, Chris Cosenza will work alongside COO, Gary Scott, in developing strategic opportunities for JC Hospitality LLC and be the operational focal point for the company’s business development initiatives. Mr. Cosenza previously served as the company’s Vice President of Strategic Planning & Analysis, where his core responsibility was the oversight of third-party tenants and operators at Virgin Hotels Las Vegas from concept through development, construction and into day-to-day operations. Before joining the team at JC Hospitality, Mr. Cosenza spent the bulk of his career at Ameristar Casinos. In this time, he held corporate leadership positions in entertainment, nightlife, player development, guest experience and strategic development and lead the company’s i-Gaming initiative prior to Ameristar’s acquisition by Pinnacle Entertainment. While at Ameristar, Mr. Cosenza was the project director for the company’s strategic marketing partnership with MGM Resorts International, successfully integrating each company’s rewards programs across 16 total properties nationwide. Cosenza earned his Bachelor of Science in finance and political science from Boston College and a Master of Business Administration with concentrations in finance and marketing from Northeastern University.
“Both Chad and Chris have been instrumental in the transformation of Virgin Hotels Las Vegas, bringing decades of experience and a wealth of knowledge to our entire team. I have been fortunate to work beside them and have great trust in their expertise as JC Hospitality continues to expand our portfolio of developments and investments,” said Gary Scott, COO of JC Hospitality LLC.