Dubai, 12 November 2014: INTEREL, the world’s fastest growing manufacturer of integrated room technologies in the luxury hospitality industry, has announced the release of a series of new global products as well as the establishment of a local presence in Asia and the Americas.

The company’s online room management system offers highly innovative and intelligent solutions for the modern hotelier. Through a combination of cutting-edge technology and uniquely simplified design, the system allows hotel operators to optimize their energy monitoring and consumption and to deliver a greater guest experience.

The hospitality industry’s most advanced portfolio of Room Control Units (RCU) becomes even more powerful with the release of a series of new RCUs, which deliver expanded and flexible configuration options efficiently enabling a wider array of guest room environment features, interactions and experiences. One of these new features is a smart lamp option that provides guests with full bedside lamp functionality even when the master light switch is off.

INTEREL has also introduced a brand new series of customizable wall and tabletop room control panels, which now incorporate a range of leading 3rd party power and connectivity options. In addition, INTEREL has released an expanded creative palette for hotel designers with new bold and elegant options for panel finishes, colors and icon layout designs.

INTEREL has seen exceptional growth over the past six months as a result of strong demand for its products and services. In February this year INTEREL appointed Silvio Reale as CEO Asia Pacific, which saw the company enter a number of business hubs in the region including Hong Kong, Jakarta, Macau and Manila. In September INTEREL appointed Michael Cohen as SVP Key Accounts, who will be leading the company’s market entry into the Americas.

“With the Middle East being our biggest and fastest growing market in the world, we decided to move the headquarters to Dubai at the end of 2012, with design and manufacturing still based exclusively in Italy. ” Said Florian Gallini, Group CEO of INTEREL. He added: “The extension of our geographical reach with a local presence in Asia and the Americas will enable us to assist our clients directly on the ground and is testament to the growing demand for our solutions worldwide.”