Inntopia Launches Cloud Express to Give Key Staff One-Click Access to Guest Profiles
July 17, 2018 1:07pm
STOWE, VT, July 17, 2018 - Inntopia announced today the release of Cloud Express, a system that gives front-desk and call-center agents one-click access to complete guest profiles directly from their CRS or PMS. Built as a bridge between Inntopia’s award-winning Marketing Cloud and Commerce technologies, Cloud Express takes the complete guest profiles once reserved only for the marketing team and puts them into the hands of a hotel’s or resort’s entire team.
“We put a huge amount of focus on data cleansing, deduping, and integrating every data source possible, so the guest profiles that exist in Marketing Cloud are second to none,” said Inntopia’s CEO, Trevor Crist. “But until now, only marketing had easy access to those profiles. With Cloud Express, accessing all of this data is now one click away for your front desk or call center, giving them powerful guest insight in the exact moment they need it.”
The profiles include the typical data with a guest-service twist. For example, a front-desk agent welcoming a family will not only see their name and photo, but a glanceable view at key moments such as whether it’s someone’s birthday or anniversary as well as previous requests, customer notes from prior stays, their loyalty status, how long it’s been since their last visit, and lifetime spend.
Cloud Express will first be available on Inntopia’s own CRS with two PMS partners following soon after. The integration will display a link within a guest’s record that, when clicked, will open that guest’s CRM profile in a new window complete with householded data, social profile information, survey and spend history, past transactions, and more.
“It’s often been said that every member of your team is part of marketing because of their direct, face-to-face contact with every guest that walks through your door,” said Ben Zeeb, Inntopia’s SVP of Marketing Cloud. “Your marketing team already knows how critical a clean, complete guest profile can be when talking to guests at scale, and now Cloud Express will give every member of your team that same realization once they see how insightful certain information can be when engaging with guests one-on-one.”
The initial concept of Cloud Express was built in partnership with Two Roads Hospitality who recently chose Inntopia to roll out a custom CRM, automation, and lifecycle messaging platform across most of their North American properties.
View online: http://corp.inntopia.com/inntopia-launches-cloud-express-to-give-key-staff-one-click-access-to-guest-profiles
Inntopia is an integrated commerce, marketing, and intelligence platform based in Stowe, VT. Driven by a powerful one-cart booking system that allows rooms and activities to be sold side-by-side no matter the system in which they originate, the addition of a marketing CRM and forward-looking benchmarking system in 2016 have made the company one of the fastest-growing technology providers in hospitality. The company also has offices in Portland, ME, Denver and Edwards, CO, and Burlington, VT, and is proud to work with brands such as Two Roads Hospitality, Vail Resorts, The Grand America, and PGA Tour Experiences.
Contact: Pascale Savard
Now Available: The Q1 2019 Hotel Marketer's Whitepaper
Milestone Inc. to Attend Preferred Global Conference in Monaco, Feb 25 – 28, 2019
GCommerce and NAVIS Announce Strategic Partnership
Digital Inspo: What Creative Hotels Are Doing Online
NAVIS and GCommerce Announce an Integrative Partnership to Support Hoteliers
Merchandizing Romantic Getaways
GCommerce Honored With Two Adrian Awards for Outstanding Travel Marketing
Puzzle Partner's Newest Client, Plum, Develops Innovative New Product That Brings Wine by the Glass Directly to Your Hotel Room
Ten Marketing Questions for Q1 2019
Vizergy Closes Out Recording-Breaking Year With Numerous Platform Enhancements
Your Top 10 Digital Marketing New Year's Resolutions for 2019
Virgin Hotels Ramps Up Customer Experience Marketing and Personalization Through Partnership With Local Measure
Milestone Captures 5 HSMAI Adrian Awards for Hotel Website Design and Wins 2018’s Mobile Web Awards “Best in Show”
Milestone to Present 3 Free Workshop Sessions at HSMAI New York
HSMAI Reveals the 2018 Gold Adrian Awards Winners for Excellence in Travel Marketing, Advertising, and Public Relations
Paid, Owned and Earned Media: What Matters Most for B2B Travel and Hotel Tech Brands in 2019?
Tambourine Shares The Official Gift Guide for Hotel Marketers
Holiday Social Media - 10 Tips for Hoteliers
Resort Data Processing and Flip.to Announce New Preferred Partnership: Bringing High-Performance Operations and Advocacy Together to Boost Revenue
How to Capture Vacationers This Holiday Season
Please login or register to post a comment.