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Early adopters see average of 230% growth in reservations through TripConnect booking engine channel since launch

Hendersonville, TN - March 3, 2015 - InnLink Central Reservation Services has been making great strides in leveraging their TripConnect Premium Partner certification to increase hotel participation and driving incremental reservations for their independent hotels. Implementation of the new TripConnect® instant booking capability is well received by hotels and penetration is growing rapidly in the InnLink customer base. Initial adopters have seen an average of 230% growth in TripConnect booking engine reservations since instant booking functionality was introduced.

"InnLink is a great partner to work with because they have found a winning formula," said Maud Larpent, Director, Direct Connect Development, TripAdvisor. "They quickly established best practices for rolling out TripConnect instant booking, extending the reach to more independent hotels and collaborating with their reseller partners. TripConnect Premium Partners make it possible for their accommodation clients to drive more bookings from their property page on TripAdvisor, creating a smooth and easy booking process for the traveler and putting the hotel in touch with their guest from the outset."

"We've had one of the fastest adoption rates for TripConnect instant booking of any new channel that we have implemented" stated InnLink CEO, Richard Corso, "We expect our growth in this channel to be a great value-add for cost-effective reservations. As TripAdvisor rolls this capability out to IP addresses beyond the US, we will see this become a more significant distribution channel for our customers."

TripConnect instant booking allows travelers to make a hotel reservation on TripAdvisor without leaving the site experience. The reservation is delivered directly to the property via InnLink and includes all guest information.  This is a powerful and competitive new tool for independent hotels to grow their business and manage the guest relationship from the moment of the reservation. Hotels pay a commission on the booking after the guest has completed their stay.

About InnLink Central Reservation Services (an IHS company)

Celebrating 22 years of service, InnLink is a technology leader in Central Reservation Services, delivering comprehensive reservations solutions with award-winning customer service to the hospitality and travel industry.

InnLink delivers a comprehensive cloud-based solution for booking engine, GDS, and OTA reservations. It also maintains a 24x7 USA-based call center for voice reservations and customer service. InnLink services over 6,500 independent hotels and hotel companies worldwide. For more information visit

Contact: Pam Walrond - Director, Marketing / 615-264-8087

About IHS GmbH

As a powerful international leader, IHS GmbH creates added value for hotel groups and independent hotels by drawing on the combined resources and expertise of all its businesses.

IHS was established in 2007 as a unique portfolio of companies serving the hospitality industry with a wide range of technology, distribution and service solutions. Operating under the umbrella of IHS are the leading global CRS providers, Trust International and InnLink; one of the leading groups for independent hotels worldwide, WORLDHOTELS; and the provider of total sales management solutions for hotels, Nexus.

With a client portfolio of over 100 international hotel groups and more than 20,000 serviced hotels, the company offers branding support, distribution technology, e-commerce, sales force management and marketing.

About TripAdvisor

TripAdvisor® is the world's largest travel site*, enabling travelers to plan and book the perfect trip. TripAdvisor offers trusted advice from travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 315 million unique monthly visitors**, and more than 200 million reviews and opinions covering more than 4.5 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide, including China under TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2014

**Source: Google Analytics, average monthly unique users, Q3 2014; does not include traffic to

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