Myrtle Beach, SC – November 16, 2021 – Hotel developer and management company Innisfree Hotels, in partnership with RREAF Holdings, announces its recent acquisition of the Holiday Inn Oceanfront, located in Surfside Beach, South Carolina.

“RREAF owns several beachfront hotels in the Southeast and continues to actively seek out similar opportunities in the region,” says Rob Steinwedell, Director of Hospitality Acquisitions, Dallas-based RREAF Holdings. “Our investment thesis is built on the belief in a strong recovery from the COVID crisis while catering to the local community by providing excellent accommodations at affordable prices.”

The full-service six-story, 133-room hotel includes 4,500 square feet of meeting space, an outdoor pool, an on-site bar, and a fitness center. Having recently undergone a $7 million renovation, the Surfside hotel—along with its hands-on experienced management team—is more than equipped to welcome leisure guests as well as corporate groups and weddings.

“Innisfree is proud to offer a peaceful respite along the shores of one of the east coast’s most sought-after beaches,” said the company’s CEO Ted Ent. “With close proximity to the International Club of Myrtle Beach, Coastal Grand Mall, and Myrtle Beach International Airport, the Holiday Inn Oceanfront is ideal for a romantic destination or a family gathering.”

Because of its vacation destination appeal, Myrtle Beach attracts more than 17 million visitors annually. Tourism has an estimated impact of $7 billion on the community, with an additional $2.2 billion in labor impact. A direct oceanfront hotel, the Holiday Inn is located within a short distance to many of Myrtle Beach’s top attractions, as well as several oceanfront restaurants and retail destinations.

“Surfside Beach offers the best of Myrtle Beach,’ said Ent. “Representing the hub of the Grand Strand, the destination includes scenic campgrounds, waterside piers, baseball fields, and local wildlife.”

The Holiday Inn Oceanfront is now accepting bookings through the end of 2022. For more information, visit https://www.ihg.com/holidayinn/hotels/us/en/surfside-beach/myrsb/hoteldetail. To learn more about Innisfree’s book of properties, head to https://innisfreehotels.com/.