Mountain Resort Adopts Cloud-Based Casino Technology to Increase Efficiency and Profitability
Mescalero, N.M., June 19, 2018 — Duetto, hospitality’s only Revenue Strategy Platform, has partnered with Inn of the Mountain Gods, an enterprise of the Mescalero Apache Tribe, to implement three of its cloud-based Revenue Strategy solutions at the integrated resort.
The mountain resort on the banks of Mescalero Lake will roll out Duetto’s flagship Open Pricing application, GameChanger, to refine the pricing and distribution strategies for its 273-room hotel. Inn of the Mountain Gods will also adopt ScoreBoard, Duetto’s application for intelligent reporting, and BlockBuster, which Duetto’s customers use to optimize their group bookings and other contracted business.
“Duetto’s core philosophies of casino Revenue Strategy and Open Pricing were born in integrated resorts like Inn of the Mountain Gods,” said Marco Benvenuti, Co-Founder and Chief Marketing & Strategy Officer for Duetto. “Even more is possible in today’s gaming industry, in particular increasing total resort profitability with flexible reinvestment for players and non-gamers alike. We’re excited to work with Inn of the Mountain Gods to put the latest technologies and tactics into practice.”
Frizzell Frizzell Jr., Chief Operating Officer for Inn of the Mountain Gods, said the resort was drawn to Duetto’s Customer Success model for implementing the three applications and ongoing guidance with a new strategy that involves the operations, marketing and revenue management teams.
“Software requires a great partnership to realize its full potential at the property level,” Frizzell said, “and we see Duetto as a true partner, with a support staff that recognizes our most important initiatives because most of them come from the gaming industry. The ability to make our pricing, group sales and reinvestment more dynamic will help our property generate even more profit from our gaming offerings, the stunning views of our hotel rooms and our world-class amenities.”
In addition to 273 luxury hotel rooms and suites and an 18-hole championship golf course, Inn of the Mountain Gods boasts approximately 40,000 square feet of both Las Vegas-style gaming and meeting and convention space. The resort is also known for its outdoor activities, including big-game hunting and fishing, horseback riding, zip-lining, and skeet shooting.