DALLAS (Jan. 11, 2016) – DHISCO Inc., the world’s leading hospitality distribution company, today announced it has appointed Douglas Carr, a hotel distribution and revenue management expert, to serve as a special advisor to the company. Carr is executive director of distribution for FRHI Hotels & Resorts, responsible for overseeing global online travel agency and other business-to-business relationships for all three of the company’s brands: Fairmont, Raffles and Swissôtel. The appointment was announced by Toni Portmann, DHISCO CEO and chairman of the board. “Doug Carr is one of the industry’s leading experts on hotel distribution and revenue management,” Portmann said. “While at Fairmont, Carr established and implemented a number of inventive technologies that have kept the company at the forefront in electronic distribution. This special advisory role will help us give DHISCO’s clients and partners the most advanced solutions for navigating the fast-changing hospitality distribution landscape.” Carr joined FRHI in 1995 and has been intimately involved in its distribution technology systems ever since. Among his first tasks with the company was to create a team that managed third-party connectivity in the early days of the Internet and online travel agencies. Most recently, he was involved in the development and deployment of an enterprisewide metasearch strategy for FRHI. Carr also is vice president of the board of the Hotel Electronic Distribution Network Association, or HEDNA, a global hospitality distribution trade organization. In 2012, he was named one of the Top 25 Most Extraordinary Minds in Sales and Marketing by Hospitality Sales and Marketing Association International.