Close

Cart

Total $0.00

Checkout

IHG® (InterContinental Hotels Group) has today launched voco™, its new upscale hotel brand, alongside announcing a first signing in Australia.

voco will focus primarily on conversion opportunities and will strengthen IHG’s offer in the $40 billion upscale segment, which is expected to grow by a further $20 billion by 2025. Working with high-quality individual and locally-branded hotels, this distinctive brand will offer owners the ability to drive higher returns through delivering a compelling guest experience and leveraging IHG’s powerful systems. This includes best-in-class revenue management and technology capabilities and IHG® Rewards Club, one of the world’s largest hotel loyalty programmes. 

voco, inspired by the meaning ‘to invite’ or to ‘come together’ in Latin, will combine the informality and charm of an individual hotel, with the quality and reassurance of a global and respected brand. 

The roll-out of voco will begin in IHG’s Europe, Middle East, Asia & Africa (EMEAA) region, with plans to take it to the Americas and Greater China over time. The new brand will drive significant incremental growth for IHG, with an expectation to open more than 200 voco hotels in attractive urban and leisure locations over the next 10 years. 

IHG announced plans last month to expand its luxury and upscale estate in the UK through a conditional agreement with Covivio (formerly Foncière des Régions) to rebrand and operate 12 high quality open hotels and one pipeline hotel into its portfolio across the UK. This deal will establish an important presence for voco in the UK with a number of these properties converting to the new brand in the coming months. 

Today, IHG has confirmed the first signing for the voco brand outside of Europe will be the Watermark Hotel & Spa Gold Coast, Surfers Paradise, Australia. The 388-room hotel is located at the heart of Surfers Paradise, a few steps away from the beach, and offers guests two swimming pools and 800sqm of meeting space. The property is shortly to be acquired by IHG’s long-standing partner, SB&G, which currently owns five other IHG hotels in Australia. The hotel is due to open under the voco flag in late 2018. 

Keith Barr, Chief Executive Officer, IHG, commented: “We’ve talked about the significant growth opportunity we see for IHG in upscale and voco will help us deliver against this. We’ll work with owners of attractive properties, who appreciate the power and expertise that a global business can bring to the table. Guests will be able to enjoy the appeal of a more individual hotel, alongside the reassurance of a name above the door that they trust. The versatility of the brand, means a voco hotel can retain and celebrate all of the elements that make that existing hotel successful.

“With voco, the recent addition of Regent Hotels & Resorts in the luxury space, the launch of avid™ hotels in the Americas, and the work we’re doing to enhance our existing brand portfolio, we’re making great progress with our ambitious plans to accelerate growth.”

The voco brand promises guests an experience that is reliably different, brought to life through a bold, distinctive identity, informal service style and thoughtful touches along the guest journey. Three critical moments on the guest journey have been identified through deep customer insight where voco can create a compelling guest experience that will differentiate the brand and can be consistently applied across a broad range of individual properties. These moments are: 

  • Come on in – a signature welcome experience, swift and simple check-in with an unexpected, locally-influenced treat to kick-off a guest’s stay. 
     
  • Me time – encouraging guests to take a moment for themselves with extra cosy beds and bedding, quality bathroom amenities, rejuvenating aerated showers, a variety of viewing content on Smart TVs and excellent connectivity in every room. 
     
  • voco life – vibrant and sociable bar and lounge spaces that work for different moments of the day, so that guests always have space to relax and enjoy themselves – from offering a great coffee to start the day or shareable and classic dishes in the evening that provide something to talk about afterwards. 
     

 To learn more about voco, visit: www.vocohotels.com

About IHG

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.

IHG franchises, leases, manages or owns nearly 5,400 hotels and 800,000 guest rooms in almost 100 countries, with more than 1,700 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.  

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG's hotels and corporate offices globally.

Visit www.ihg.com for hotel information.

Contact: Anisa Ghuloom

Anisa.Ghuloom@ihg.com / +44 (0) 1895 512 139

Related News

IHG Acquires Six Senses Hotels Resorts Spas From Pegasus Capital Advisors for $300 Million

Kurt Furlong Assumes Chairmanship of IHG Owners Association

IHG Signs With Tipping Point Hospitality Private Limited for Holiday Inn Goa Candolim Expected to Open November 2019

IHG Signs With B&G Estate Co., Ltd. for New-Build voco™ in Bangkok, Thailand Marking Brand First in South East Asia

Staybridge Suites® London- Heathrow Bath Road Opens at Heathrow Airport With General Manager Mark Roth at the Helm

IHG and Arab International Tourism Investment Company Partner for 2022 Debut of voco Giza Pyramids in Egypt

Epelboim Development Group and IHG Complete the EVEN® Hotel Miami Airport Project

IHG Owners Association's Decade-Long Fundraiser Hits $1 Million Goal for Give Kids The World Village

Bangladesh Services Limited & IHG Open InterContinental Dhaka Marking IHG's Re-Entry Into the Capital City

Interstate Hotels & Resorts Debuts IHG’s Hotel Indigo Brand in Manchester, UK

ACICO Gulf Real Estate Signs With IHG to Rebrand Nassima Royal Hotel to voco™ Dubai

XSS Hotels (“XSS”) and Cathartes Investments to Develop New-Build, Dual-Branded Staybridge Suites® and Holiday Inn Express® in Quincy, Massachusetts, a Suburb of Boston

IHG Appoints Brian McGuinness as Senior Vice President of Global Guest Experience

IHG Signs With Omnam Group for Kimpton Rotterdam, The Netherlands Set to Open in 2022

IHG Opens Staybridge Suites® The Hague - Parliament in The Netherlands Led by General Manager Floor Hilhorst

IHG Promotes Christian Hempell to Senior Vice President for Global Loyalty and Partnerships

SB&G Group & IHG Open World’s First voco™ on Australia’s Gold Coast

IHG Strengthens Europe Development Team With Two Senior Appointments

IHG Signs Agreement with Al Arabiya Real Estate Company for Staybridge Suites in Kuwait

IHG and IHG Owners Association Announce Renovation Donation Initiative

All News »

Please login or register to post a comment.