IHG® Hotels & Resorts, one of the world’s leading hotel companies, announced today that construction has started on the second avid hotel in Mexico. Expected to open in late 2021, the avid Guadalajara will be a 124-room hotel owned by Grupo Ferran. This groundbreaking builds upon the momentum and international expansion of the avid hotels brand – there are more than 200 new avid hotels under development worldwide, with Mexico’s first avid hotel opening in Fresnillo in June and the first avid hotel in Canada breaking ground in October. Grupo Ferran has a second avid hotel also under development in Guadalajara.

The avid Guadalajara is strategically located in the main industrial zone (Technology Park), near multiple universities such as TEC de Monterrey, Universidad Panamericana and Universidad Cuauhtémoc; Ciudad Judicial; and the Akron Stadium. Guadalajara, the capital of Jalisco and the second largest city in Mexico, is known as the “Mexican Silicon Valley” for being the most important technological cluster in the country, and is recognized worldwide for the development of the software industry.

Jorge Apaez, Chief Operating Officer, Mexico, Latin America & The Caribbean, IHG, commented: “The avid brand, with its modern design and friendly service, continues to grow and gain momentum in Mexico. We congratulate Grupo Ferran for bringing this exciting brand to Guadalajara and thank them for their trust to IHG in this development. We have a robust pipeline of new avid hotel properties across the country and we know that the brand will continue be a popular choice with both domestic and international travelers.”

Alfredo Fernández Patiño, General Director, Grupo Ferran, commented: “We are excited to begin construction on this new hotel in a central and thriving part of Guadalajara. The avid Guadalajara marks our first partnership with IHG, a global hotel company with a strong reputation and the loyalty and trust of millions of travelers, and we look forward to opening our doors next year.”

Launched in 2017, avid hotels is one of IHG’s newest brands in the midscale, mainstream category. The brand is purpose-built and offers the type of hospitality its guests value most – the essentials that make a difference and experiences that feel just right, every time. Guests at avid hotels properties can expect a superior stay, including a great night’s sleep in a clean room, a grab-and-go, complimentary breakfast, and seamless technology.

IHG understands that cleanliness is top of mind for today’s traveler. The company’s longstanding commitment to rigorous cleaning procedures includes the IHG Way of Clean program developed with Ecolab and Diversey, both world leaders in hygiene and cleaning technologies. The program, launched in 2015, features deep cleaning with hospital-grade disinfectants as well as new COVID-19 protocols and best practices, developed with experts from the Cleveland Clinic. As a part of the IHG family of brands, avid hotels properties offer guests additional peace of mind with the IHG Clean Promise – guests can be reassured that their room will meet IHG’s high standards of cleanliness. If not, the hotel will make it right. Learn more about IHG’s new cleanliness initiatives and guest programs here.