The momentum behind very popular voco brand continues with the newest signing of voco Resort in Szklarska Poreba, Poland, as IHG Hotels & Resorts and Grupa AKME strengthen their partnership with the second agreement signed.
voco Resort Szklarska Poreba will overlook the beautiful Happiness Valley and will bring the brand’s vibrant, reliably fun vision to Karkonosze Mountains. Each of hotel’s 100 bedrooms together with own craft brewery on site, food & beverage and wellness offering will offer upper upscale experience to guests looking for a true lifestyle place to stay in this lovely part of Poland. Hotel is planned to be open in 2024
The hotel will form a part of larger Horizon Hotel & Resort complex with Holiday Inn Resort hotel (due to open in the second half of 2022) and extended stay apartments.
Q2 Studio is responsible for building design while Tremend is in charge of interior design and acts as investor’s proxy. PORR was selected again as general contractor, same as with Holiday Inn Resort.
Andrzej Szymczyk, Development Director, Poland & Eastern Europe at IHG Hotels & Resorts said:
“We are delighted to continue building our presence in the mountain resorts in Poland with second amazing hotel. This is first voco Resort signed in Europe and we are looking forward to creating another landmark property together with our partner, Grupa AKME. Together with Holiday Inn Resort Szklarska Poreba, the Horizon Hotel & Resort complex will be undoubtedly the choice of wide array of leisure travellers.”
Wiktor Grzechocinski, Partner, Grupa AKME said:
“It’s very exciting for Grupa AKME to sign our second hotel with IHG Hotels & Resorts, alongside Holiday Inn Resort Szklarska Poreba, and to bring voco Resort brand into our portfolio. It builds on the great partnership we have with IHG, our pioneering thinking and desire to create unique offering for our guests. The location of voco Resort Szklarska Poreba couldn’t be better for leisure travellers. With the power of IHG distribution and loyalty schemes, coupled with rich and exciting brands, we are confident that guests will enjoy all services which hotels will have to offer”.
Poland continues to be strong growth market for IHG Hotels & Resorts, with 15 open hotels and 22 properties in the pipeline*.
As IHG Hotels & Resorts’ fastest growing brand, voco is now open in more than 23 destinations around the world, with further 33 hotels in the pipeline*. The voco™ brand offers flexibility with its design concepts making it suitable for a broad range of asset types including new-build and conversion projects. This flexible approach and its unique sense of style means it is attracting widespread interest from owners looking to convert hotels, maximise returns and quickly benefit from IHG’s global scale, technology platforms and one of the world’s largest hotel loyalty programmes – IHG Rewards.
*all figures as at 30 September 2021
