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Google’s Pablo Ruiz will discuss the evolution of travel at Google and why more than 170,000 hotels globally are using Google Hotel Ads (GHA) to own their relationships with travelers

Phoenix (February 15, 2018) – ILES: A Year of Learning Webinar Series is quickly gaining traction in the independent hotel space. Developed and hosted by IBC Hospitality Technologies, the next event, titled “Driving Direct Booking with Google,” will be held February 21 at 11:00 a.m. Led by Pablo Ruiz, Google travel vertical search specialist, the webinar will identify new ways hotels can be profitable through driving direct reservations. Ruiz will unveil some of the Google product launches for the travel world. In addition, IBC’s Pamela Barnhill will discuss acquiring full guest information and driving more direct bookings. To register, click here.

“Google is constantly adapting to the new reality of users having much more complex conversion paths,” Ruiz said. “In this webinar, we will discuss how hoteliers can grow revenue, capture high quality leads and have more effective conversations using Google Hotel Ads. Hoteliers must adapt to the new user paradigm, and Google Hotel Ads is a profitable and scalable solution to drive direct bookings.”

In this online session, Ruiz will explain what Google Hotel Ads are and how they differ from – and complement – AdWords. With GHA, hotels can show live room prices and availability with a link to complete booking . . . connect the hotel directly with travel shoppers wherever they are searching on Google  . . . and work like a distribution channel to better control inventory. The end result is higher conversion rates, stronger overall ROI, growth in new customer bookings, stronger return on ad spend, and lower cost per acquisition.

Ruiz joined Google nearly four years ago, first as an analyst for the biggest global travel companies, then as a product specialist for Google Hotel Ads in EMEA, helping Google hoteliers drive their revenues in a profitable manner. His background as an electrical engineer and his career debut in strategy consulting in Monitor Deloitte, drive his interest in shaping the future of travel at Google.

“We are thrilled that Pablo is participating in our new and in-demand Webinar series,” said Barnhill, IBC president and COO. “Google is constantly adapting and launching new products to provide travelers with the best experiences throughout their entire travel journey. We encourage anyone who wants to take a closer look at Google and learn how to better own their relationship with guests to participate in this 45-minute session next week.” 

About IBC Hospitality

IBC Hospitality Technologies is a leading provider of hospitality services and software as well as an online marketplace . Our portfolio of products and services includes the proprietary IBC hotel management platform which makes available its managed distribution, advanced CRS, digital marketing services and soft brand benefits to independent hotels, villas, and B&B’s. More than half the world’s hotel properties are independently-owned. Changing guest preferences and technologies have placed all new pressures on business owners who run these properties. With IBC, hotels can reclaim their revenue and guest data from the OTAs while maintaining their independence from soft brands and chains.  Finally, independent hotels can take back their bookings. Learn how at

Contact: Barbara Worcester, PRPRO / 440.930.5770

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