Total $0.00


Online CRS portal enabling single independent hotel owners and those belonging to a larger enterprise to choose how best to centrally manage property technologies

Phoenix – June 13 2017 – IBC (InnDependent Boutique Collection) is introducing two membership packages for independent hotels that will enable them to choose how they wish to use the new IBC Marketplace online portal that centrally manages ALL property technologies. The Omni Package (designed for large properties, management companies and ownership/enterprise businesses) is customizable and provides all-inclusive CRS, PMS connectivity, digital marketing, loyalty, OTA connections, IBC One Revenue Management, GDS, Internet bookings, Rate Shopping, Retargeting services and more. The Optima Package (an entry-level offering for single property owners with one to 1,000 rooms) provides all the tools needed to drive bookings and loyalty using Meta and Cost-Per-Click (CPC) budget with ala carte functions, including website builder, reputation management, purchasing discounts and more, but without the additional bells and whistles available through Omni.  

Both programs include the full reporting, business intelligence, image library, ROI-driven meta bookings, full guest information, proprietary visual booking engine with global loyalty, activity/rental car and cancellation protection add-ons, national and international trade show/sales missions/corporate RFP channels, customizable email templates, packaging, multi-currency and multiple language and much more.

“By developing the Omni and Optima packages, IBC is revamping its services to better encompass the market’s need for a complete solution,” said Pamela Barnhill, president and COO of IBC. “Omni is the only bundled service of its kind.  Most hoteliers need three different companies to cover what the Omni package solves: lower costs, increased revenue and access to their data in one easy-to-use platform. If Omni is too feature-rich, Optima is the ideal solution for hoteliers looking just to manage their marketing and distribution in one place; in fact, they can self-onboard in minutes here. Optima will enable single-property owners to keep their independence from the costly brands and reduce high expenses of digital marketing companies and preserve the unique character and identity of their property – as well as their name.”

The new IBC Marketplace is an at-a-glance repository of property information – whether it’s a look at one hotel using Optima or several hotels flying varying brand flags across a large ownership or management company via Omni. With access to this type of business intelligence, independent hoteliers will have the data they need to drive bookings and RevPAR.

To find out more about the new Omni and Optima packages available through the improved IBC Marketplace, visit For media inquiries, please contact Barb Worcester for IBC at

About IBC

IBC is a leading provider of hospitality technologies for independent hotels. Our portfolio of products and services includes the proprietary IBC hotel management platform which makes available its managed distribution, advanced CRS, and soft brand benefits to independent hotels, villas, and B&B’s. More than half the world’s hotel properties are independently-owned. Online search has placed all new pressures on the small business owners who run these properties. With IBC, hotels can reclaim their revenue and guest data from the OTAs while maintaining their independence from soft brands and chains.  Finally, independent hotels can take back their bookings. Learn how at

Contact: Barbara Worcester / 1-440-930-5770

Related News

StayNTouch to Liven Up HITEC With a PMS Technology Showcase and an Exciting Game of Jeopardy-The Hotel Maven Edition! (Booth #1003)

5 Signs It's Time to Change Your Hotel Property Management System

CRM + PMS = Time to Wake up and Smell the Coffee

IBC Hospitality Technologies Adds ‘Cash-Back Rewards’ to Its IVH Travel InnCentives Loyalty Program

IBC Partners with AHLEI to Bring Certification Programs to Its Independent Hotel Members

IBC Webinar Talks 'Driving Direct Bookings with Google'

Aparium Hotel Group Expands with StayNTouch and Deployment of Rover Mobile PMS at The Inn at Cherry Creek

Hospitality Financial Leadership - Free Property Management Software - More Disruption?

Going Safe May Leave You Sorry When It Comes to Your Hotel Technology Decisions

StayNTouch Brings PMS Mobility to Hotel Van Belle and Hotel Queen Anne in Belgium

IBC Launches 'ILES: A Year of Learning Webinar Series' for Independent Hoteliers

Property Management Systems – A New Beginning

IBC Hospitality Technologies Taps Top Advisors

PMS Primary Systems Integrations -What the Heart of Hotel Technology Needs to Connect With

IBC Hospitality Technologies Unveils RES360 for Medium and Large Management Companies and Ownership Groups

Desbravador Integrates TravelClick’s iHotelier Central Reservations System into its Property Management System

The Hotel Owner's Playbook for Choosing the Right Technology Systems

Direct Booking Woes? Let Guests Buy Room Attributes!

IBC Hospitality Technologies Launches Website Redesign

How to Keep the Heart of Your Hotel Beating

All News »

Please login or register to post a comment.