CHICAGO, IL – February 8, 2022 – Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into a franchise agreement with Thera Island Suites S.A., owners of Magma Resort Santorini, managed by Athens-based SWOT Hospitality. Expected to open in 2022 in time for the summer season, the hotel will join The Unbound Collection by Hyatt as the first Hyatt-affiliated resort in the Greek islands, featuring 59 guestrooms, including 24 suites. The signing underscores Hyatt’s strategy to grow its brand footprint in the leisure and independent collection segments across key European leisure destinations.
Magma Resort Santorini will resemble a re-imagined traditional Cycladic dwelling by incorporating a sustainable yet modern exterior design that seamlessly integrates the lava-made and stone elements with the overall island’s ambience. All 59 guestrooms and suites, 46 of which will feature private pools and hot tubs, will enjoy unobstructed views of the Aegean Sea and Anafi Island.
True to The Unbound Collection by Hyatt brand’s ethos, Magma Resort Santorini will offer one-of-a-kind, modern and personalized luxury guest experiences. Nestled among traditional old vineyards, the resort will be located on the lava-made slopes of Vourvoulos, in close proximity to picturesque lava sand beaches on the northeast part of the island and popular cosmopolitan destinations such as Fira and Oia, known for its Instagram-worthy sunsets. The resort’s culinary experience, Magma by Spondi, will be curated by a two-starred Michelin chef and honor local agriculture and seasonal ingredients in a contemporary and inventive interpretation. The restaurant’s menu will feature signature dishes and other fine dining options paired with renowned wines from the rich viticulture for which the island is known.
“We are thrilled to work with SWOT Hospitality and are excited to announce The Unbound Collection by Hyatt brand’s upcoming entry into the Greek Islands with Magma Resort Santorini,” said Peter Norman, senior vice president of development for EAME & SWA, Hyatt. “The expansion of our luxury and independent collection brands in popular leisure destinations in Europe plays a central role in our growth strategy as we aim to satisfy the increasing leisure demand from travelers looking for story-worthy experiences.”
Santorini is one of Greece’s most visited islands, famed for its association with the lost island of Atlantis. In light of its continued growth in popularity, it has been chosen by the Ministry of Tourism and the European Bank to be a focus area for sustainable tourism. The island is well-known for its extraordinary, picturesque beaches, dramatic cliffs overlooking the caldera and iconic sunset views.
“We are very pleased to be part of the Hyatt family by introducing The Unbound Collection by Hyatt brand to Greece, and the story-worthy experiences that will come with its brand recognition. Together with Hyatt, we aim to set a new benchmark for hospitality in the destination,” says Mr. Stefanos Papakaliatis, managing partner at Thera Islands Suites.
Magma Resort Santorini will be designed to incorporate organic shapes from black volcanic stones alongside contrasting, off-white geometric prisms, reminiscent of Santorini’s volcanic ash which is evident around the island. The resort will be inspired by the surrounding traditional dwellings, or pezoules, and terraced land used for winemaking. The design will blend the natural environment while paying homage to Santorini’s underground spaces and cave homes, with a state-of-the-art wellness center and a subterranean spa and a spacious event facility for up to 250 guests. Elsewhere, the resort will feature several semi-outdoor spaces and covered walkways to create balance between the cool interior and warm open air. The design and architectural development will be produced by PEOPLE and ELASTIC Architects.
“This is a hallmark project for SWOT and for the destination,” says SWOT Hospitality President Mr. Stelios Koutsivitis. “As a team, we are passionate about entering into this agreement with Hyatt and are dedicated to creating an authentic, extraordinary and soulful resort that carries the spiritual DNA of Greece.”
The Unbound Collection by Hyatt brand is a collection of truly distinctive properties, all with a different story to tell. Inspiring guests to discover new places with rich history, a fascinating past or a distinct sense of place, each property embodying the uniqueness of its location. Once open, Magma Resort Santorini will become the ninth hotel in The Unbound Collection by Hyatt in Europe, which includes: The Wellem in Dusseldorf, Hotel SOFIA Barcelona, Hôtel Reisen in Stockholm, Párisi Udvar Hotel Budapest, Great Scotland Yard Hotel in London, Hôtel du Louvre in Paris, the iconic Hôtel Martinez in Cannes and Hôtel du Palais Biarritz as well as additional three properties in the pipeline: Grand Hansa Hotel Helsinki, La Zambra in Mijas, Spain and Hotel Rhodania Crans Montana in Switzerland.