FORT WORTH – April 28, 2021 – Hunden Strategic Partners (Hunden) issued a Request for Qualifications (RFQ) for the exclusive food and beverage operator at the Will Rogers Memorial Center (WRMC) in Fort Worth. Hunden is managing the solicitation and selection process on behalf of the City of Fort Worth (City), Texas.

The City is seeking a qualified firm or team for the exclusive food and beverage operations (including concessions, catering, cafes, etc.) at the WRMC complex. The brand and experience of Fort Worth is intertwined with the catering and concession experience at the WRMC and as such, the new vendor must align with the vision for the WRMC as the premier venue of its kind in the world. Respondents ideally will have experience with equestrian or similar venues and a history of successfully curating a local F&B experience that best serves the customer base and supports a locality’s brand as a destination.

“Will Rogers Memorial Center is a world-class facility hosting more than one million visitors a year,” said Mike Crum, Director of the Public Events Department for the City of Fort Worth.  “Our chosen food and beverage partner will elevate the operation to create a truly memorable, unique Fort Worth experience.”

The F&B contract is expected to be negotiated and approved by December 31, 2021. The term of this contract, which will go into effect on January 13, 2022, is ten (10) years with five, one-year renewal options.

Hunden will accept submissions to this RFQ on behalf of the City until 5:30 p.m. CT on Wednesday, June 2, 2021. Responses should be submitted via e-mail to Hunden at [email protected] ; cc [email protected]. To access the RFQ document and to receive subsequent addenda and communications, respondents should register at