Total $0.00


February 18, 2016 - The Hospitality Sales & Marketing Association International (HSMAI) has celebrated the 59th annual Adrian Awards at the New York Marriott Marquis. At this pinnacle event, HSMAI honored 2015’s outstanding hospitality advertising, public relations and digital marketing campaigns before nearly 1,000 attendees.

“It was a great evening to gather and honor the originality in the hospitality industry and the people behind the work,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Tonight we celebrated incredible campaigns and achievements in advertising, digital marketing, public relations, sustainable tourism, and lifetime achievement” added Fran Brasseux, HSMAI Executive Vice President.

The Adrian Awards began in 1957 and consider entries from every segment of the travel and hospitality industry, including hotels, airlines, cruise lines, car rental companies, and destinations, among others. Winners are selected from a field of more than 1,300 entries by senior industry and media experts.

Gold Awards went to one of the largest groups of winners in the Awards’ history, including 70 awards in Advertising, 122 in Digital Marketing and 139 in Public Relations, and were honored during the Adrian Awards Dinner Reception co-hosted by HSMAI,, Google, and TravelClick. Platinum Award winners were selected from the most-outstanding Gold Award winners.

The gala’s highest honor Best of Show was selected from Platinum winners. Best of Show Awards were presented to the following winners in the advertising, digital marketing and public relations categories:

Advertising “Best of Show” – Creative and Colourful Places – Newfoundland and Labrador Tourism - and its agency Target

Digital Marketing “Best of Show” – Millionth Mobile Check-in – Marriott International

“We are so excited,” said Marriott International representatives David Menda and Amanda Olcott. “This project was a true cross-collaboration between the global and digital marketing teams.”

Public Relations “Best of Show” – The Epic Big Board Campaign – Visit Huntington Beach and its agency Development Counsellors International.

“In beach terms, I am stoked!” said Visit Huntington Beach representative Susan Thomas. “The community was an integral part of the making and shaping of this project. The city will be so proud.”

Platinum Awards were given to the following recipients in the advertising, digital marketing and public relations categories:

Advertising Platinum Winners:

Company; Agency
Visit Tampa Bay; PP+K
Hilton Worldwide – Homewood Suites; Van Winkle Pearce
Embassy Suites by Hilton; Y&R Chicago
Visit Greensville South Carolina
Aruba Tourism Authority; The Concept Farm
Newfoundland and Labrador Tourism; Target

Digital Marketing Platinum Winners:

Company; Agency
Hotel Pennsylvania; HeBS Digital
Netherlands Board of Tourism & Conventions; Expedia Media Solutions; MMGY Global
Triumph Hotels; HeBS Digital
Visit Savannah
Hilton Head Island – Bluffton Chamber of Commerce; VERB Interactive
Marriott International; MEC Global and BCM
Marriott International 

Public Relations Platinum Winners:

Company; Agency
Israel Ministry of Tourism; Geoffrey Weill Associates
The Library Foundation of Los Angeles; MFA, Ltd.
Extended Stay America; Zimmerman
Nomadic Expeditions; Hawkins International Public Relations
Wyndham Hotel Group; MMGY Global
VisitScotland; Laura Davidson Public Relations
Singapore Airlines; Weber Shandwick
Hilton Worldwide; Edelman
Best Western Hotels & Resorts; Allison and Partners
Visit Huntington Beach; Development Counsellors International

At the Adrian Awards Dinner Reception, Gold winners’ submissions were shown on digital displays and featured throughout the Gala stage presentations, including in “Trend Spotting” presentations on “Consumers as Publishers” where marketers are positioning themselves as curators of this consumer-created content, and “Experiential Marketing” with examples ranging from an augmented reality app to a mobile museum.

HSMAI presented its 2015 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization in a reception co-sponsored by Questex Hospitality + Travel and congratulated them on stage during the Gala.

Two industry leaders were honored with HSMAI Lifetime Achievement awards. George Aguel, president and CEO of Visit Orlando, received the Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing.

“When I was given the wonderful news about being selected for this award, I quickly began to think about what my career’s been like for these 40 plus years and there’s no doubt it’s been a real good one,” said Aguel.

Gordon Lambourne, senior vice president, consumer public relations, at Marriott International, Inc., was the recipient of the Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations.

“I have embarked on a journey of experiences. My job was a true dream job, every day, every year,” said Lambourne. “I have been blessed personally and professionally and Marriott has been my rock.”

The sixth annual Leader in Sustainable Tourism award, presented by HSMAI and National Geographic Traveler, went to Wilderness Safaris and their agency Hawkins International Public Relations.

The photos from last evening show the winners’ excitement over being recognized for their accomplishments. Please credit Getty Images when using event photos.

For more information about the Adrian Awards visit To interview an HSMAI spokesperson about the event and the winners, please contact Shawn Taylor Zelman at


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEETAdrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at

Please login or register to post a comment.