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(McLean, VA, December 5, 2018) The Hospitality Sales & Marketing Association (HSMAI) is pleased to announce Stephen Powell as the recipient of the inaugural Award for Lifetime Achievement in Hospitality Sales. HSMAI will recognize Powell at the Adrian Awards Dinner Reception and Gala on January 22, 2019, at the New York Marriott Marquis. 

The HSMAI Award for Lifetime Achievement in Hospitality Sales recognizes individuals who have spent a major portion of their careers in the sales profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.  

“HSMAI is proud to honor Stephen for his impressive career marked by innovative contributions to the hotel sales profession globally,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “We look forward to presenting Stephen with the Lifetime Achievement in Hospitality Sales Award at this year’s Adrian Awards.”

Stephen Powell’s 40-year career in the sales and marketing industry included positions in corporate management as well as on-property with InterContinental Hotels Group, Starwood Hotels and Resorts, Sheraton Hotels and Resorts, Loews Hotels, and Fairmont Hotels. His innovative marketing and sales strategies were supported by the integration of advertising, promotions, channel management, call centers, offshoring, and direct sales. Powell has worked extensively with global markets with experience in the USA, Europe, Africa, Middle East, UKI and Asia including Greater China. He was an active member of the HSMAI Chief Sales Officer Executive Roundtable from 2010-2015.

Tables and tickets for the HSMAI Adrian Awards Dinner Reception and Gala are still available for purchase. For additional information on the HSMAI Adrian Awards and the HSMAI Lifetime Achievement Awards, visit


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,,, and

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