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Recipients in Sales, Marketing, and Revenue Optimizationto be recognized at Adrian Awards Gala

(McLean, VA, December 18, 2017) The Hospitality Sales and Marketing Association International (HSMAI), has named 25 hospitality professionals as the 2017 HSMAI Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization. The honorees will be celebrated during the HSMAI Adrian Awards Dinner Reception & Gala on February 20, 2018 at the New York Marriott Marquis, and in a private ceremony co-hosted by Questex Hospitality + Travel.

The HSMAI Top 25 Americas awards recognize leaders in sales, marketing, and revenue optimization of hospitality, travel, and tourism organizations for their accomplishments in the preceding 18 months. Selected by a panel of senior industry executives, “Top 25” awardees are high achievers who stand out through their creativity and innovation, cutting-edge campaigns and programs, triumph in challenging situations and efforts that resulted in dramatic gains.

“HSMAI is proud to pay tribute to this extraordinary group of hospitality sales, marketing, and revenue professionals,” said Robert A. Gilbert, CHME, CHBA, president & CEO of HSMAI. “The Top 25 are innovators both at their own businesses—helping them thrive, regardless of the economic climate—and within the travel industry as a whole, inspiring their peers with creative solutions.”

The HSMAI Top 25 Extraordinary Minds for 2017 are as follows:

  • Chris Anderson, Chief Commercial Officer, White Lodging
  • Krista Bentley, Strategic Accounts Director, Expedia Media Solutions
  • Michael Cady, VP, Marketing, Charlestowne Hotels
  • Adriaan Coppens, Chief Executive Officer, OTA Insight
  • Kelly Dalton, Director of Communications, Best Western Hotels and Resorts
  • Kyle Rutledge Edmiston, Assistant Secretary, Louisiana Office of Tourism
  • Elliott Ferguson, President & CEO, Destination DC
  • Leon Goldberg, Complex Director Sales & Marketing, New York Marriott Marquis & The Sheraton New York Times Square
  • Terri Haack, President, Terranea
  • Katie Johnson, Senior Director of Branding & Marketing, Two Roads Hospitality
  • Christine Lawson, SVP, Loews Sales Organization, Loews Hotels & Co.
  • Robert Levine, Vice President Hotel Revenue Optimization & Customer Care, Seminole Gaming
  • Sarah Beam Lukas, Director,, The Ritz-Carlton Hotel Company
  • Kerry Mack, EVP of Revenue Management & Distribution, Highgate
  • Mariana Mechoso Safer, SVP, Global Marketing, HEBS Digital
  • Chris Nixon, AVP of Revenue Optimization, Ashford
  • Joelle Park, Senior Director All Suites Marketing, Hilton
  • Tammy Peter, VP Distribution & Connectivity Strategy, Wyndham Hotel Group
  • Tim Peter, President, Tim Peter & Associates
  • Tim Sullivan, Chief Sales & Marketing Officer, Cendyn
  • Jenny Thomassian, Head of Travel Marketing & Sales, Google
  • Amanda Voss, Vice President of Sales, Park MGM Las Vegas
  • Dan Wacksman, Senior Vice President of Marketing and Distribution, Outrigger Hotels and Resorts
  • Kurt Weinsheimer, Senior Vice President of Property Solutions, Sojern
  • Ernest Wooden, President and CEO, Los Angeles Convention & Tourism Board

Tables and tickets for the HSMAI Adrian Awards Dinner Reception and Gala are still available for purchase. For additional information on the HSMAI Adrian Awards and “Top 25” list, visit


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,,, and

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