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Phoenix, Arizona (March 1, 2019) – Best Western Hotels & Resorts today announced the opening of its suburban boutique hotel brand, GLō, in Asheville, North Carolina. With a stylish, convenient and thoughtfully designed space, GLō’s arrival in the thriving resort destination is a perfect reflection of today’s Best Western.

“We are excited to celebrate the arrival of our contemporary and inviting GLō brand in Asheville,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “Asheville is known for its vibrant arts scene and its historic architecture, and GLō fits perfectly, complementing the area and giving travelers an inviting and contemporary experience. We are delighted to come together with our trusted partner and experienced developer, HP Patel, President of Krish Hospitality, to launch the first GLō property in Asheville.”

With a lively and welcoming ambiance, GLō breaks the suburban cookie-cutter hotel mold by offering today’s connected travelers a contemporary and modern product. The brand provides a warm and iconic experience designed with contemporary guestrooms, unique center-loaded space-saving bathrooms, cost-effective amenities, revolutionary architecture, stylish design, and strategic use of LED lighting. GLō Asheville features 72 well-appointed rooms, along with a state-of-the-art fitness center, luxurious indoor pool, dynamic breakfast area, and spectacular lobby with modern finishes accented with bold pops of color.

“I am thrilled to introduce the unique and modern GLō brand to Asheville, North Carolina,” said HP Patel, President of Krish Hospitality and owner of GLō Asheville. “GLō is a true depiction of today’s Best Western and I’m excited to be a part of the company’s innovative growth trajectory. I’m confident that this property will be a great asset to the community as a whole, and I’m excited to see what the future has in store here.”

Located at 509 Tunnel Road, the hotel is in an optimal spot for travelers looking to explore the area. Near popular attractions including The Biltmore Estate, which is America’s largest home, built by George Vanderbilt, travelers can enjoy a historic winery, biking, carriage rides, horseback riding, river floats and more. GLō Asheville is within a short distance of downtown, where there is an abundance of independent shops, farm-fresh eateries, breweries and tap-houses, historic sites and vibrant entertainment.

For more information, please visit BestWestern.com or BestWesternDevelopers.com. 

About Best Western® Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of over 4,500 hotels in nearly 100 countries and territories worldwide*. Best Western offers 16 hotel brands to suit the needs of developers and guests in every market. Best Western branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, AidenSM, SadieSM, BW Premier Collection®, and BW Signature Collection®. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands. Completing its portfolio, Best Western offers  SureStay®,  SureStay Plus®, and SureStay Collection® franchises**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-midscale and midscale hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Nearly 40 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels. 

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