Howard Hughes Corporation Selects Percipia Networks for Master Planned Community Mobile Application
June 18, 2013 3:54pm
Las Vegas, NV – June 18, 2013 – The Howard Hughes Corporation, developer of the master-planned community of Summerlin that spans 22,500 acres along the western rim of the Las Vegas Valley, selected Percipia Networks for the development and deployment of the community’s customized mobile application. One of the nation’s largest master-planned communities that led the country in home sales for more than a decade, Summerlin currently offers more than 60 styles of new homes for sale in the community. The mobile app allows both Realtors and potential homebuyers to search available new homes using a variety of search terms and criteria. Summerlin is the first master-planned community in Las Vegas to launch a home finding mobile app.
Percipia Networks’ newly launched Latitude mobile application product was selected to create native mobile applications for Smart Phones as well as Tablet applications in both iOS and Android platforms.
Kevin Yarnell, global director of sales for Percipia Networks states, “Percipia Networks was pleased to be selected for this game changing project. Through the collaboration with The Howard Hughes Corporation and the Summerlin team, we feel the final product launched an app that will change the way home buyers and Realtors search for new homes in Las Vegas.”
Users are able to sort by neighborhoods, amenities, floor plans, and price and can utilize a map feature with driving directions to sales center locations or direct connect via email or phone to the sales agents. The application also features video options providing Realtors with the ability to review more selling features of the neighborhood and builder and with property specific differentiators.
According to Danielle Bisterfeldt, director of marketing for Summerlin, more than 90 percent of all home searches begin online. “Today, people expect to get all the information they need at the press of a button wherever they happen to be. That’s why we have made an investment in this technology to create an app this is truly smart.”
Tags: mobile applications,
Contact: Kevin Yarnell, Global Director of Sales
(800) 806-0408 ext 103 or 702.335.3100
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