How to Use the Google Ecosystem to Get Your Hotel's Digital Strategy on Point
May 17, 2018 10:34am
By Kerryn Gower
With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their website, and then convert those users into guests. With ongoing optimizations and new products being released regularly, it can be easy for hoteliers to fall behind on trends and miss opportunities to get the most out of their digital strategy through the entire Google ecosystem.
Below, we’ve outlined some of the latest developments from Google, including new products and enhancements to existing products, which can greatly impact the digital marketing results for hotels. We’ll also take a closer look at how each product can be utilized and share success stories from clients that have taken advantage of the full Google suite.
The Top 5 Google Trends of the Moment
Keeping up with current trends can be challenging, but the below will jumpstart your knowledge of what you need to know now about the Google ecosystem. The latest developments from Google, which can assist in producing incremental revenue and aiding in digital marketing efforts, include the following:
Which Google products should hotels utilize?
Tried-and-true initiatives from the Google Ecosystem can help hotels get in front of potential guests across devices at meaningful moments.
So exactly which products should hotels utilize?
How can hotels leverage each product to get maximum revenues?
While it’s important to reach potential guests who are lower in the purchase funnel, it’s equally important to focus on marketing efforts that reach them at every stage of the travel planning journey in order to influence and shape decisions that will ultimately lead to a booking. Leveraging each Google product, often times in tandem with another, can help hoteliers be there for every step of the travel planning journey.
SEO + SEM
Google Hotel Ads + Google My Business
Gmail Ads + Display Ads
Creative examples and use cases.
Google Hotel Ads
For any questions or to learn more about how HEBS Digital can help your hotel’s digital marketing strategy, email us at email@example.com.
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.
Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.
Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or firstname.lastname@example.org.
Contact: Garrick Lee, Marketing Manager, HEBS Digital
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