Hotel Marketing Tips From Pipeline LIVE: Social Media Spring Cleaning
May 6, 2019 10:47am
By: Maiya Wall
Pipeline LIVE is a Facebook live series covering topics such as social media trends, digital marketing best practices, content creation & planning, social media advertising, blogging, and SEO. These 15-minute videos are full of resources that will help your hotel learn the ropes of digital marketing.
In the latest episode of Pipeline LIVE, Senior Community Manager Maiya Wall discusses how businesses can spring clean their social media channels. She also covers the importance of evaluating marketing strategy and how businesses can easily find content inspiration weekly. Watch the episode and continue reading to learn how you can implement the information into your hotel’s social media strategy.
1. How can I spring clean my hotel’s online presence?
With the first quarter of 2019 behind us, it’s the perfect time to take a good look at your hotel’s digital marketing efforts. Have they worked? What hasn’t worked? Before you can effectively evaluate your strategy, you must make time to get your social media house back in order.
We’ve created this helpful Social Media Spring Cleaning Checklist to get you started. Refer to this checklist while you work on tidying up your social channels and resist the urge to act on ideas you may have in the moment. Focus on getting everything up to date—this means making sure all your reviews and messages have been responded to, updating cover photos & bios, and reviewing settings. After you’ve cleared out your digital clutter, move on to reviewing native insights on your social channels and evaluating the effectiveness of your campaigns and posts.
Things to consider while reviewing insights:
Our checklist includes guidance for Facebook, Instagram, and Twitter. We recommend building on our checklist to include any additional channels you may have and give them the same treatment.
2. What should I do after my social media accounts are in order?
After you’ve organized and made note of what strategies are effective and which are ineffective, it’s time to think back to ideas you had planned to implement that have not panned out. For example, did you intend to run a contest or begin a new channel in this first quarter and didn’t? It’s time to review the goals you previously set and decide if you will still incorporate those and how to proceed. Below are some additional content ideas to consider.
3. How can I easily and consistently find content inspiration?
Inspiration is fickle. It doesn’t always show up when you want it to. Instead of being at its mercy, you or whoever is managing your hotel’s social presence should set aside time every week dedicated to solely finding ideas (or researching) vs. content creation. Below are some ideas to get you started.
As a digital marketing agency, we recognize how easy it is to focus on content creation instead of taking the time to pause and evaluate your efforts. The goal of encouraging you to conduct some spring cleaning on your hotel’s social media channels is to make sure you spend your time and energy well! Download our Social Media Spring Cleaning Checklist and take the time to thoroughly look over everything—even if you don’t think you need to. We believe this exercise will help you find mistakes you might be blind to, think of new content ideas, and see your hotel’s social channels with fresh eyes.
If you have a certain digital marketing topic that you would like us to cover in the next Pipeline LIVE, reach out to us!
Tags: pipeline social media,
social media trends,
social media marketing
Founded in 2011, Pipeline Social Media offers three approaches to help hotels increase their social media presence: full management, hands-on social media training for hotel staff, and monthly monitoring programs to coach teams along the way. Pipeline also designs and develops custom websites and landing pages, search engine optimization (SEO) campaigns, blogging, and email marketing campaigns. Pipeline is headquartered in Atlanta, GA with a team of thirteen spanning across the entire United States. Within Pipeline, everyone is a shareholder and owns stock in the company. Because of this unified investment, team members work harder, celebrate their accomplishments, and eliminate the mistrust found in so many other companies. Pipeline believes that people hire who they trust, and trust is the core of our business.
Contact: Keith Mather
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