Tampa, FL — April 13, 2022 — Hotel Haya, located in Tampa’s historic Ybor City, is pleased to announce onsite restaurant Flor Fina is now open for lunchtime dining Tuesday through Friday, from 11:00 a.m. to 3:00 p.m. In addition to the exciting menu expansion, the property also welcomes two key additions to the Hotel Haya team: Executive Chef, Nathan Hardin and Director of Food and Beverage, Jeff Carlson.

A Tampa-native, Chef Hardin was previously Executive Chef at Armature Works’ first sit-down restaurant, Steelbach, where he created multiple concepts including Butcher and Barbeque and Stones Throw. Chef Hardin has been featured at the James Beard House in New York and brings experience and expertise from serving as the chef de cuisine at Highball and Harvest at the Ritz-Carlton Orlando Grande Lakes, and Executive Sous Chef at Miami Beach’s award-winning Yardbird Southern Table and Bar.


“We’re thrilled to showcase Flor Fina’s new lunchtime dining and invite guests to experience lunch in addition to our dinner and brunch menus,” said Executive Chef Nate Hardin. “As Executive Chef at Hotel Haya, I look forward to working with this talented team to highlight the unique cultures and flavors that inspire and further enhance Flor Fina’s culinary offerings.”


Director of Food and Beverage Jeff Carlson comes to Hotel Haya with extensive experience in the hospitality sector. After working his way through the operational side of dining and opening an intimate Mediterranean cafe in the heart of downtown Atlanta, Carlson ventured to San Diego to serve as a food and beverage leader for Petco Park. From there, he worked as Director of Food and Beverage for notable hotel brands across the U.S.


“I’m delighted to be appointed the new Director of Food and Beverage at Hotel Haya and look forward to overseeing the property’s food and beverage operations to further elevate Hotel Haya’s world class service and authentic hospitality for all guests,” said Director of Food and Beverage Jeff Carlson.


A destination restaurant rich with flavor and flair and defined by its Latin-inspired roots, Flor Fina offers an eclectic menu of exceptional coastal cuisine and handcrafted cocktails. The new weekday lunch menu, offered Tuesday through Friday from 11:00 a.m. to 3:00 p.m., features delicious sandwiches, salads and bowls such as the El Cubano sandwich and Salmon Ceviche bowl.