Local Measure, the leading location-based social media platform for hotels, today released the results of a 16 month study across 75 hotels and 56,000 customers.
The study showed that hotels who engage with their guests during-stay see higher guest return rates than for those guests who are not engaged digitally.
Speaking about the study, Local Measure CEO said "We've been telling our hotel clients for a long time that during-stay engagement and real time reputation management is just as important as a hotel managing post stay reviews. It's nice for us to now be able to back this up with data that shows those forward thinking hoteliers who connect with guests when they are on property see improvements in their bottom line".
The study was run with hotel clients over the 16 months ending July 2016. The hotels were existing clients of Local Measure in the APAC region.