Hotel General Managers Get Help Responding to Online Reviews
July 9, 2014 5:58pm
GREENWOOD VILLAGE, COLORADO, July 10, 2014. Incite Response is now offering Cloud Social Response Team, a hotel review response writing, submitting and reporting service. Incite Response approaches the “cloud” concept as an extension of the hotel or restaurant management. By entrusting hotel review responses to experts who keep up with submission guidelines and know how to craft thoughtful responses, General Managers and their support staff save time. This saves the hotel money.
The GMs of properties that receive a growing number of reviews have found that the time necessary to gather reviews, read them, write a response that isn’t “canned” or violates submission guidelines, and then submit the response on various review sites is taking time away from primary responsibilities. The process allows for minor edits or insight into specific situations when GMs review the responses prior to submission.
The valuable guest feedback contained in reviews can be repetitive. Personalized, easy-to-scan reports created monthly by Incite Response allow the GM to review highlights and trends while bypassing redundancies. These reports also provide useful competitive analysis.
The launch of this service is well timed as the total number of hotel and restaurant guest reviews continues to increase rapidly across all review sites. According to TrustYou’s 2013 Annual Report: Destination North America, “The volume of consumer reviews increased by double-digit percentages compared to 2012.” The hospitality industry understands most potential guests base final travel decisions on peer reviews and management responses. Cloud Social Response Team takes the use of reputation management software further by actually completing the response.
The program already has fans. One client stated in a recent email, “Wow these are AWESOME!! Thank you for your amazing responses!! Incite Response, [you are] the best in the business.”
hotel online reviews,
hotel reputation management,
Contact: David Metze
Contact: Lori Metze
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